Search

The purpose of this study was to identify predictors of consumers' intention to purchase antioxidant-infused sugar-free chewing gum for vascular health by utilizing the Value Attitude Behavior model. In this cross-sectional study, a total of 368 young adults completed a validated survey instrument measuring attitude, health consciousness, intention, and perceived taste of the functional gum. Structural equation modeling was used to analyze data. Regarding the total effect of health consciousness, perceived taste, and attitude on intention, perceived taste was the most powerful predictors followed by attitude and health consciousness in determining consumers' intention to purchase antioxidant-infused sugar-free chewing gum. From an implication standpoint, marketing the health benefits of chewing antioxidant-infused sugar-free chewing gum along with providing good taste, and highlighting the importance of developing positive attitudes, is critical to the success of this functional product in the marketplace. [ABSTRACT FROM AUTHOR]

This study examines customers' food truck patronage intention based on the theory of planned behavior with an additional path from subjective norm to attitude and an additional variable; past behavior. The data were collected from actual and potential food truck customers in the United States, whose age is 18 years or older, by employing Amazon Mechanical Turk as a sampling frame. The data were analyzed using a two-step approach of structural equation modeling. The study's results indicate that the hypothesized model can explain customers' intention formation of eating at a food truck well. Based on these findings, theoretical and managerial implications are presented. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to examine the predictors of microbrewery consumers' intentions to visit microbreweries using an extended theory of planned behavior (TPB) and to assess the gaps between attribute importance and performance by performing importance-performance analysis (IPA) on the beerscape measure. Design/methodology/approach: A self-administered questionnaire was administered to visitors of microbreweries within a southern US state. A total of 200 responses were selected based on completion and were analyzed using structural equation modeling and an IPA analysis. Findings: Self-identity, attitude and perceived behavioral controls were found to be significant predictors of microbrewery consumers' intentions. The subjective norm was insignificant following the addition of self-identity. Furthermore, the beerscape was not a significant predictor of microbrewery consumers' attitudes. The IPA found that microbreweries should improve beer value, beer cost, variety of beers and the embodiment of local culture in the atmosphere. Originality/value: To the researcher's knowledge, this is the first quantitative study to successfully apply the TPB framework and develop the beerscape in the microbrewery context. The results of this study provide useful information to microbrewery owners and operators, which ultimately helps them serve their consumers more effectively. [ABSTRACT FROM AUTHOR]

The critical role of inclusion in organizations has been proposed in the hospitality industry; however, there is still limited scholarly attention given to leadership. This study was to investigate the role of hotel employees’ perceptions of inclusion (i.e. sense of belongingness and sense of uniqueness) for linking inclusive leadership and positive work outcomes (i.e. thriving at work and intention to stay). Five hundred eight responses were used for the data analysis, and the hypothesized relationships were tested using structural equation modeling. The results presented that inclusive leadership promotes employees’ perceptions of inclusion, sense of belongingness, and uniqueness. These perceptions, in turn, lead to thriving at work and intention to stay. The theoretical and practical implications of the findings were discussed further. [ABSTRACT FROM AUTHOR]

This study aimed to examine underlying motivations of consumers' intention to visit a restaurant featuring organic menu items and willingness to pay (WTP) for organic menu items. In particular, this study incorporated environmental concerns, social value, and health consciousness as key motivators. An online survey was conducted with a self-administered questionnaire, and a total of 473 responses were analyzed using structural equation modeling. The results showed that environmental concern was the strongest predictor of WTP, followed by social value and health consciousness, whereas health consciousness was the most influential factor on intention to visit, followed by social value and environmental concern. [ABSTRACT FROM AUTHOR]

The food truck industry has become a national phenomenon in the United States by gaining attention and praise. However, there has been limited attention on how and why consumers decide to patronize food trucks. The purpose of the study is to investigate determinants of consumers’ intention to patronize food trucks by applying the model of goal-directed behavior. Structural equation modeling was employed to assess the relationships among constructs in the proposed research model. This study contributes significant theoretical and practical implications by first attempting to examine what specific psychological variables influence the decision-making process regarding consumers’ intention to visit food trucks. [ABSTRACT FROM AUTHOR]

This study’s purpose is to explore consumers’ intention to choose organic menu items at restaurants and their intention to visit restaurants featuring organic menu items. The study model was developed using the theory of planned behavior and the norm activation model. With a total of 461 responses, the results from structural equation modeling indicated that attitude, subjective norm, perceived behavioral control, and personal norm are determinants of intention to choose organic menu items, which eventually lead to consumers’ intention to visit restaurants featuring organic menu items. Theoretical and managerial implications of the research are discussed. [ABSTRACT FROM AUTHOR]

Annual association meetings are imperative to associations because they are the biggest revenue source outside of membership dues. The constant challenge for associations is to come up with innovative ideas to create a meeting experience that can build attendance and retain members year after year. This study proposes that the psychological factor sense of community drives people to an association meeting every year. The purpose of the study is to understand the sense of community at an annual meeting among association members and whether sense of community has an influence on future intentions to attend the annual meeting. In addition, the mediating effect of satisfaction on sense of community and future intentions is examined. [ABSTRACT FROM AUTHOR]