1. Perceived corporate social responsibility and pro‐environmental behaviors: The role of organizational identification and coworker pro‐environmental advocacy
- Author
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Sadia Cheema, Basheer M. Al-Ghazali, Muhammad Ali, Nosheen Rafiq, and Syed Haider Ali Shah
- Subjects
Organizational identification ,Strategy and Management ,05 social sciences ,Context (language use) ,06 humanities and the arts ,Management, Monitoring, Policy and Law ,Development ,0603 philosophy, ethics and religion ,0502 economics and business ,Corporate social responsibility ,060301 applied ethics ,Business ,Social psychology ,050203 business & management ,Line management ,Hotel industry - Abstract
Despite research suggesting that pro-environmental behaviors offer a range of positive benefits for organizations and that corporate social responsibility (CSR) positively affects employee behaviors and attitudes, very few studies have investigated how CSR affects pro-environmental behaviours. As such, this study investigates the impact of perceived CSR on employees' pro-environmental behaviours through organizational identification and coworkers' pro-environmental advocacy. Using a multistage sampling technique, a survey of line managers was conducted across 32 hotels in the understudied context of Malaysia's hotel industry. Based on 331 completed questionnaires, the results suggest that perceived CSR activities drive organizational identification and trigger coworkers’ pro-environmental advocacy, which in turn generate employees’ pro-environmental behaviours. The study offers valuable insights into the complex relationship between perceived CSR and pro-environmental behaviors and discusses the theoretical and research contributions and managerial implications.
- Published
- 2020
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