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Your search keyword '"Fontela Baró, Bárbara"' showing total 2 results
Start Over Author "Fontela Baró, Bárbara" Topic strategy
2 results on '"Fontela Baró, Bárbara"'

1. Corporate Communication and Social Media. Spanish Companies’ Communicative Activity Index on the Audiovisual Social Networks

Author

Fontela Baró, Bárbara, Costa-Sánchez, Carmen, Kacprzyk, Janusz, Series editor, Pal, Nikhil R., Advisory editor, Bello Perez, Rafael, Advisory editor, Corchado, Emilio S., Advisory editor, Hagras, Hani, Advisory editor, Kóczy, László T., Advisory editor, Kreinovich, Vladik, Advisory editor, Lin, Chin-Teng, Advisory editor, Lu, Jie, Advisory editor, Melin, Patricia, Advisory editor, Nedjah, Nadia, Advisory editor, Nguyen, Ngoc Thanh, Advisory editor, Wang, Jun, Advisory editor, Freire, Francisco Campos, editor, Rúas Araújo, Xosé, editor, Martínez Fernández, Valentín Alejandro, editor, and García, Xosé López, editor

Published
2017
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2. Relaciones Públicas y social media. Proactividad de las empresas españolas en las redes sociales audiovisuales.

Author

Costa-Sánchez, Carmen and Fontela Baró, Bárbara

Abstract

The current work studies the situation of main companies in audiovisual social media. These companies are placed in the top positions of the 2014 Merco (Corporative Reputation Business Monitor) ranking according to corporative reputation. The objective of the study is double. First, it pretends to analyse the presence, it means, in which of these channels companies are present. Second, for obtaining more realistic results, it searches to evaluate their degree of proactivity because presence is not the same as utilization neither proactivity. Results show that attending to Spanish companies presence, Youtube and Linkedin are the main social media. Attending to proactivity, Vine, Linkedin and Youtube stand out. The analysis of the circuit of content confirms that the images and photographies are more recycled than video. It would be of interest rethinking the strategy in social media to set where companies want to be and with what objective. [ABSTRACT FROM AUTHOR]

Published
2016
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