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Non-technological innovations in marketing are key drivers of competitive advantage of agri-food companies. The progressive and incessant affirmation of the Internet in the world economic panorama imposes the overcoming of the traditional models of marketing. The agri-food companies, in this new context, must think of themselves in the first place, mainly as a provider of information, and must be aware that it is facing a new type of customer, which becomes an active element of the marketing process. In recent years, agri-food companies have started processes of adaptation of their strategic and operational marketing activities with the aim of progressively integrating digital systems and exploiting their potential. The aim of our paper is to analyze the relevance of innovations in marketing for agri-food companies starting from a literature review of web marketing. Specifically, our review is based on a database of over 700 articles from marketing and business journals, covering a period of over 20 years. It goes from the first web marketing publications of the last century to the most recent writings. The review examines the internet marketing literature in order to determine how it has evolved and to provide a comprehensive model useful to evidence the relevance of non-technological innovation for agri-food companies. Based on these results, we developed a comprehensive model including all the main aspects related to web marketing. Theoretical model has been then contextualized in the food industry, in order to understand how web marketing works in such a context. Some key examples are described in order to provide practical evidence. [ABSTRACT FROM AUTHOR]

Abstract: The following paper reports the results of a research work carried from 2008 on the topic of strategies and determinants of space technology Transfer (TT). In particular, the aim of this study is to present: 1. The policies and strategies the major space agencies adopt for TT, 2. The operational mechanisms and determinants involved in the transfer of space technologies to other industrial sectors. To this extent we have conducted in the last five years: six case studies of large space agencies, four TT case studies concerning the construction of scientific satellites, two case studies focused on space to earth TT programs undertaken by the Japanese aerospace agency, and two TT case studies examining Italian space companies. The comparative and comprehensive analyses of these studies indicate that the space agencies of the more industrialized countries aim primarily at consolidating and developing the industrial systems in their own countries, which include the use of technology transfer programs, and that the transfer of space technologies follows the route “Earth–Space–Earth”. With regard to the determinants of the TT process, the most important of these correlate with the type of technology in transfer, whereas organizational, economic and financial determinants have less significance. [Copyright &y& Elsevier]