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This article discusses the reasons why strategies often fail to be implemented successfully in organizations. The author argues that the problem lies not in the tactical aspects of strategy implementation, but in psychological barriers. Leaders need to adopt a contextual mindset and examine the hidden obstacles that impede progress. The article provides guidance on how to shift from an operational to a contextual mindset, including understanding the organizational environment, addressing cognitive obstacles, and proactively addressing concerns and doubts. The author emphasizes the importance of genuinely addressing these barriers and not just paying lip service to them. [Extracted from the article]