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Estimating conditional average treatment effect from observational data is highly challenging due to the existence of treatment selection bias. Prevalent methods mitigate this issue by aligning distributions of different treatment groups in the latent space. However, there are two critical problems that these methods fail to address: (1) mini-batch sampling effects (MSE), which causes misalignment in non-ideal mini-batches with outcome imbalance and outliers; (2) unobserved confounder effects (UCE), which results in inaccurate discrepancy calculation due to the neglect of unobserved confounders. To tackle these problems, we propose a principled approach named Entire Space CounterFactual Regression (ESCFR), which is a new take on optimal transport in the context of causality. Specifically, based on the framework of stochastic optimal transport, we propose a relaxed mass-preserving regularizer to address the MSE issue and design a proximal factual outcome regularizer to handle the UCE issue. Extensive experiments demonstrate that our proposed ESCFR can successfully tackle the treatment selection bias and achieve significantly better performance than state-of-the-art methods., Comment: Accepted as NeurIPS 2023 Poster

In recommender systems, a common problem is the presence of various biases in the collected data, which deteriorates the generalization ability of the recommendation models and leads to inaccurate predictions. Doubly robust (DR) learning has been studied in many tasks in RS, with the advantage that unbiased learning can be achieved when either a single imputation or a single propensity model is accurate. In this paper, we propose a multiple robust (MR) estimator that can take the advantage of multiple candidate imputation and propensity models to achieve unbiasedness. Specifically, the MR estimator is unbiased when any of the imputation or propensity models, or a linear combination of these models is accurate. Theoretical analysis shows that the proposed MR is an enhanced version of DR when only having a single imputation and propensity model, and has a smaller bias. Inspired by the generalization error bound of MR, we further propose a novel multiple robust learning approach with stabilization. We conduct extensive experiments on real-world and semi-synthetic datasets, which demonstrates the superiority of the proposed approach over state-of-the-art methods., Comment: Accepted by AAAI'23

Recommender systems often face heterogeneous datasets containing highly personalized historical data of users, where no single model could give the best recommendation for every user. We observe this ubiquitous phenomenon on both public and private datasets and address the model selection problem in pursuit of optimizing the quality of recommendation for each user. We propose a meta-learning framework to facilitate user-level adaptive model selection in recommender systems. In this framework, a collection of recommenders is trained with data from all users, on top of which a model selector is trained via meta-learning to select the best single model for each user with the user-specific historical data. We conduct extensive experiments on two public datasets and a real-world production dataset, demonstrating that our proposed framework achieves improvements over single model baselines and sample-level model selector in terms of AUC and LogLoss. In particular, the improvements may lead to huge profit gain when deployed in online recommender systems., Comment: Accepted by WWW 2020

In the time of Big Data, training complex models on large-scale data sets is challenging, making it appealing to reduce data volume for saving computation resources by subsampling. Most previous works in subsampling are weighted methods designed to help the performance of subset-model approach the full-set-model, hence the weighted methods have no chance to acquire a subset-model that is better than the full-set-model. However, we question that how can we achieve better model with less data? In this work, we propose a novel Unweighted Influence Data Subsampling (UIDS) method, and prove that the subset-model acquired through our method can outperform the full-set-model. Besides, we show that overly confident on a given test set for sampling is common in Influence-based subsampling methods, which can eventually cause our subset-model's failure in out-of-sample test. To mitigate it, we develop a probabilistic sampling scheme to control the worst-case risk over all distributions close to the empirical distribution. The experiment results demonstrate our methods superiority over existed subsampling methods in diverse tasks, such as text classification, image classification, click-through prediction, etc., Comment: AAAI 2020

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods have a strong bias towards low- or high-order interactions, or rely on expertise feature engineering. In this paper, we show that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions. The proposed framework, DeepFM, combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture. Compared to the latest Wide & Deep model from Google, DeepFM has a shared raw feature input to both its "wide" and "deep" components, with no need of feature engineering besides raw features. DeepFM, as a general learning framework, can incorporate various network architectures in its deep component. In this paper, we study two instances of DeepFM where its "deep" component is DNN and PNN respectively, for which we denote as DeepFM-D and DeepFM-P. Comprehensive experiments are conducted to demonstrate the effectiveness of DeepFM-D and DeepFM-P over the existing models for CTR prediction, on both benchmark data and commercial data. We conduct online A/B test in Huawei App Market, which reveals that DeepFM-D leads to more than 10% improvement of click-through rate in the production environment, compared to a well-engineered LR model. We also covered related practice in deploying our framework in Huawei App Market., Comment: 14 pages. arXiv admin note: text overlap with arXiv:1703.04247