251. Are funeral homes in the United States safe spaces for sexual and gender minorities? A website content analysis.
- Author
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Wright-Berryman, Jennifer L. and Huber, Mackenzie J.
- Subjects
SAFETY ,HEALTH policy ,PSYCHOLOGY of LGBTQ+ people ,INTERNET ,DISCRIMINATION (Sociology) ,GENDER identity ,SEXUAL minorities ,INTERPROFESSIONAL relations ,RESEARCH funding ,INTERMENT ,CONTENT analysis ,STATISTICAL sampling ,WORLD Wide Web ,PROMPTS (Psychology) - Abstract
LGBTQIAþpeople, particularly those aging into end-of-life care decisions, need safety cues to identify safe spaces to access equitable death care. We conducted a website content analysis of 90 randomly selected funeral homes across the United States to evaluate the presence of LGBTQIAþsafety cues, such as inclusive language, symbols, imagery, and LGBTQIAþ-friendly collaborations. Results showed that none of the selected funeral homes displayed any kind of safety cues. A significant change in funeral home marketing strategies is warranted so sexual and gender minorities can easily locate inclusive and affirming death care services. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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