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Presents the study to control the influence of auditory stimulation on the affective reactions of persons to speech sounds. People on which study was conducted; Presentation of mimeographed sheet containing the directions and speech symbols to students for their response; Determination of the significant sound; Pleasant preponderant affective reaction of normal hearing and deaf persons to isolated speech.

Discusses the affective values of english speech sounds. Categories of speech sounds considered pleasant or unpleasant; Details of sounds having definite affective values; Influence of affective values of sounds on meanings of words.