1. Coral Battleground? Re-examining the ‘Save the Reef’ campaign in 1960s Australia
- Author
-
Maxine Newlands, Theresa Petray, and Rohan Lloyd
- Subjects
Government ,010504 meteorology & atmospheric sciences ,Sociology and Political Science ,Ecology ,Exploit ,Media strategy ,Geography, Planning and Development ,Environmental ethics ,010501 environmental sciences ,Management, Monitoring, Policy and Law ,Social constructionism ,01 natural sciences ,Archaeology ,Environmental movement ,Political science ,Historical sociology ,Parallels ,Hindsight bias ,0105 earth and related environmental sciences - Abstract
Today’s campaigns to protect the Great Barrier Reef (GBR) have parallels with historical campaigns. With hindsight, we can more clearly see the way environmental discourses are socially constructed as well as their outcomes. This is potentially insightful for contemporary environmentalists. Beginning in 1967, the Save the Reef campaign had a thoughtful media strategy and sought to socially construct the GBR as a precious ecosystem that was at risk from exploitation. Histories of this campaign remember environmentalists as a weak, David-like contender in a fight against the powerful Goliath of the Queensland government and extractive industries. Using the historical archives as our primary data source, however, reveals that these memories are overstated and that environmentalists actually enjoyed widespread support. Moreover, we see that the GBR has no explicit ‘opponents’; even those who sought to exploit it came from a position of pragmatic conservationism, believing exploitation and conservation could c...
- Published
- 2016