Search

In this paper, I argue that van Coetsem’s (1988, 2000) framework offers the most comprehensive and unified model of contact-induced change, because it focuses on the cognitive processes involved in such change, and allows for links to be made between structural, sociolinguistic, and psycholinguistic approaches to language contact. His framework distinguishes between two transfer types, borrowing and imposition, which differ in terms of the dominance relationships between the languages in contact. This conception of borrowing and imposition is compatible with psycholinguistic models of language production and yields more promising insights into the processes and products of contact-induced change than other frameworks that have been proposed, such as Thomason & Kaufman’s (1988) socio-cultural framework, or Johanson’s (2002) code-copying framework. In short, van Coetsem’s framework offers a start toward an integrated model of language contact, which draws on linguistic and psycholinguistic approaches (without neglecting sociolinguistic approaches, which are not discussed

L'article examine l'usage que la publicite peut faire du systeme linguistique comme outil pour creer des effets originaux. Il examine en particulier les aspects cognitifs de la publicite creative et veut montrer que celle-ci encourage les jeux de mots sur la langue ecrite