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Syftet med denna studie är att undersöka vilka utmaningar och möjligheter återförsäljare i modebranschen i Sverige upplever med inköp via digitala möten samt dess inverkan på inköpsbeslutet. Studien ämnar också undersöka hur relationen mellan leverantör och återförsäljare påverkar inköpsbeslutet vid inköp via digitala möten. Studien har sin teoretiska utgångspunkt i van Weeles (2014) modell över inköpsprocessen och Dwyer, Shurr och Ohs(1987) modell över relationer mellan köpare och säljare. En kvalitativ studie har genomförts där data har samlats in genom semistrukturerade intervjuer med tio återförsäljare i modebranschen. Datan har sedan analyserats med en tematisk analys. Resultatet visar att inköp via digitala möten har orsakat en större osäkerhet hos återförsäljare vid inköpsbeslutet. Den största utmaningen vid inköp via digitala möten är att mildra osäkerheten. Det finns möjligheterför återförsäljare att tids- och kostnadseffektivisera sin verksamhet med hjälp av inköp via digitala möten. Relationen mellan leverantör och återförsäljare har en betydande roll underinköp via digitala möten, där ett förtroende parterna emellan kan mildra osäkerheten. The purpose of this study is to investigate what challenges and opportunities retailers in the fashion industry in Sweden experience with purchasing via digital meetings and its impact on the purchasing decision. The study also intends to investigate how the relationship between supplier and retailer affects the purchasing decision when purchasing via digital meetings. The theoretical basis of this study is van Weele's (2014) model of the purchasing process and Dwyer, Shurr and Oh's (1987) model of buyer-seller relationships. A qualitative study has been carried out where data has been collected through semi-structured interviews with 10 retailers in the fashion industry. The data has then been analyzed with a thematic analysis. The results show that purchases via digital meetings have caused greater uncertainty among retailers in the purchasing decision. The biggest challenge when purchasing via digital meetings is to mitigate uncertainty. There are opportunities for retailers to streamline their operations in terms of time and cost with the help of purchasing via digital meetings. The relationship between supplier and retailer has a significant role in purchasing via digital meetings, where trust between the parties can alleviate uncertainty.

The purpose of this study is to investigate how students in a Swedishjunior high school (grade 7-9) view their possibility to participate in thecollection management of their school library, and how the schoollibrary works to involve the students when purchasing media. The studyhas resulted in a model for easy and effective involvement of studentsin the collection development.To achieve this aim both quantitative and qualitative methods are used.A survey in three classes in the school, observations at the schoollibrary and a qualitative interview with the library assistant have beenperformed. The collection management at the school library isdescribed using the School Library Taxonomies developed by DavidLoertscher and two models for participation developed by Roger A Hartand Harry Shier. In the survey, the students are asked about their libraryand reading habits, their perception of their own participation in thecollection management of the library and their opinions of theimportance of student participation in the library.The results show that all students view the possibility of participation as something important, but not all of the students are willing to be active themselves. The proposed model for effective involvement of students in the library focuses on simplicity, voluntariness, distinct information and visible results. Program: Masterprogram: Biblioteks- och informationsvetenskap, Digitala bibliotek och informationstjänster

The aim of this thesis is to examine the Swedish public libraries acquisition processes when it comes to fiction for adults. The thesis focus on how the librarians responsible for acquiring view literary quality when they manage their collections and how their views coincide with that of the user’s explicit wishes. Furthermore this thesis looks at the librarians reading habits and how they coincide with that of their perceived users.The study uses literature pedagogic perspective theory to see how the librarians look at fiction and what they value in it. In order to get answers six librarians have been interviewed in this study that uses a qualitative approach to getting answers. None of the interviewed librarians’ expressed that they, or the public library where they are active have an expressed criteria when it comes to quality it’s rather the opposite. They all try to manage between satisfying the user’s requests and maintaining a balance of different genres in their collections.The interviewed librarians all feel that it is more important to them that their users read literature at all rather then what they read. Several of the interviewed librarians mean that if they keep supplying the users with what they ask for that in itself increases the possibilities of the librarian to steer them towards more advanced literature in the future. Program: Bibliotekarie

This essay focuses on strategies for acquisitions in Swedish publiclibraries. The topic has been occuring in the public debate off andon since the70s. The dominant view has been that librarians haveallowed demand direct the purchases of media and thus haveignored quality literature.This debate has caused me to reflect on the librarians constantdilemma when purchasing media. Are they supposed to chooseliterature that are in demand, or should an evaluation made bylibrarians be the decisive?The previous research has shown that the library profession istraditionally characterized by a non-judgmental approach. It alsosuggests that librarians rather talk about their informationintermediary role than their work with acquisitions.My theoretical problem is a somewhat provoking hypothesis thatlibrarians are reluctant to appear as arbiters and that this can havea direct or nondirect impact on acquisitions.My purpose with this paper is to study which one of the selectioncriteria; demand, quality or professional competence is the mostdominant in the texts, an also how the acquisitions are organized.As source material I use collection development policies.From the result of the investigation I conclude that demand is thedominant selection criteria. Thus it is the patron who is put at thecenter, rather than quality and the librarian´s expertise regardingacquisitions. The competence of the librarian is however mentionedin the acquisition process, sometimes in an indirect way, but it isnot highlighted in the texts.I therefore argue that there is evidence to suggest that librarians asprofessionals do not want to emphasize their role as arbiters andthat it affects the media selection in Swedish public libraries. Program: Masterprogram: Biblioteks- och informationsvetenskap, distansutbildning

In the autumn of 2012 a debate started in Swedish media about racial stereotypes and content in children's literature. Some voices wanted to weed out titles such as Tintin i Kongo (Tintin in the Congo) and the character Lilla hjärtat from Liten Skär och alla Brokiga (Little Pink & Brokiga), while others claimed that it was against our freedom of speech. In this essay I intend to interview librarians to find out if and how the debate has affected their work with purchase and weeding. I will also analyze their purchase policy to find out if it mentions racism and how the policies are applied in practice. As theory I'm using Strömbergs theory regarding three aspects of racism and Klassons theory about three different kinds of librarian roles. Do the librarians take the guardian role, the dialog role or the marketing model? Program: Bibliotekarie

The purpose of this study is to describe and analyzes how the bookmobile librarians approach to purchase and selection and the range of views that may exist. The study is based on a qualitative method using a document study and three interviews included. The document study looking closely at public libraries library plans in Vastra Gotalands county. The qualitative interviews gets a closer look at librarians´approach regarding the purchase and selection and also if there are any similarities or differences between mobile library activities versus the main library.The theoretical framework is based on Sanna Taljas study where she has identified three different perspectives on the library´s music department. These are categorized as the interpretative repertoires and involves three categories of approach to quality. These are the general education repertoire, the alternative repertoire and the demand repertoire.The result of this study shows that librarians have a strong user focus when it comes to purchase and selection. They assume and takes into account all three perspectives of which the demand-driven approach seems to be the most dominant in the mobile library. The bookmobile and the main library seem to complement each other in a good way. The document study shows that mobile library activities is rarely highlighted in library plans. Program: Bibliotekarie

The aim of this Bachelor’s thesis is to find out what librarians think about the public libraries’ collections. How do they want to develop their collection and what do they want the collection to offer society?Sanna Talja has developed a theory about different attitudes regarding collection development. These are named ”the general education repertoire”, ”the alternative repertoire” and ”the demand repertoire”. In the analysis of this study, I use these three attitudes to structure the answers from my own interviews.To investigate how librarians think about the public libraries’ collections, I made telephone interviews with six librarians at six different libraries. In these interviews, I asked the librarians how they work with selection and acquisitions at their library, and about their personal attitude regarding the library’s collection.It seems like librarians have a strong will to form a collection that suits everyone. My conclusion is that librarians’ thoughts on what they want their collection to offer society, does not actually match how they practically work to develop their collections. I also suggest that librarians need to have more discussion about these thoughts than they do now. Program: Bibliotekarie

The aim of this thesis is to investigate how purchasingmanagers in bookshops and public librarians reason withregards to their selection of fiction literature. Nineinterviews have been conducted in this qualitative studymade in the spring of 2013; four librarians, four bookmerchants, as well as a market director of a major chain ofbookstores. Our focus has been particularly directed toascertaining what influence the cultural-political mission oflibraries have had on the process of selection, as well as theextent to which factors such as demand and quality play apart in both organizations. We have been interested inseeing how libraries and bookstores compare with regards tothese factors, because of obvious differences in their goalsand purposes. Librarians see both the benefits and flaws intheir way of working, as well as in the way in whichbookstores conduct their business, and vice versa, that theyare often successful in cooperating, like when arrangingvisits from authors etc. Bibliotekstjänst, purchasesuggestions from users, the librarians own proposals are thesources for the libraries’ selection. The decisions are madewith respect to quality, content and public value. The userinfluence have increased, and the users’ satisfaction factor ishighly important. The book merchants were sometimescontrolled from the head offices in their selection, but hadthe freedom of buying books from local authors, and thecustomers demand also had an influence. They have incommon that their selection is highly influenced by themedia. Program: Bibliotekarie

With an increased empowerment of the users, and a dependence on outside critics, one wonders what kind of role the librarians have in a context where qualitative literature is discussed. The aim of this study is to examine the relationship between librarians private and professional views on qualitative fiction, in order to be able to discuss their role as quality intermediaries in a user oriented context.The method used, is the qualitative, semistructured interview. This author interviewed seven librarians from three different libraries in Sweden. The theoretical emphasis partly relies on the ten words of qualitative value that Inger Elam and Bengt Brülde discusses in their respective texts, partly on David Garvins quality assessment theory, which defines several quality categories divided between an absolute and a relative quality view.Through the comparison between the private and the professional quality view, examined with the two theoretical approaches, the analysis of the interview material shows that there lies a complexity in the librarians professional role. On the one hand, they are dependent of both the users and the critics judgements about the qualitative aspect in the work with purchasing new literature to the library. Their role is in that point of view a passive one. On the other hand, the informants have other methods to gain control over the quality assessments, which allows them to be more involved in relation to the users and the critics. Therefore, the role of the librarians is a complex one when studied from this perspective. Program: Bibliotekarie

The aim of this thesis is to examine how librarians are workingwith the selection and purchase of feature films in Swedish publiclibraries. I was interested in examining the underlying reasonsbehind the selections. I chose to focus on how librarians areworking and reason about the library´s film collection.The purpose of my study is to answer the following questions:• How are librarians working with selection and purchase offeature films in the public library?• What factors motivate librarians´ selection of featurefilms?• What do librarians reason about the public library filmcollection?To answer these questions I performed interviews with sevenlibrarians in five different public libraries. The results of theinterviews have been analyzed on the basis of the theories andtheoretical model of Sanna Talja. I used a translated and modifiedversion of Talja´s model in my analysis.Results showed that the economy was a factor influencing theselection and purchases of films. The accessibility to the films wasanother factor that influenced the librarians. Librarians can onlypurchase films with licenses that can be lent to borrowers.Librarians have to purchase films from the contracted sources.Most of the librarians strive to that the library should have a variedfilm collection. They buy both old films as classics but also morerecent films. Some also buy narrower films as an alternative to thecommercial films Program: Bibliotekarie

The purpose of this bachelor thesis is to accomplish an understanding for how librarians purchase fiction literature in public libraries. To answer these questions, we have performed four qualitative interviews with librarians in three Swedish municipalities. We have also performed a smaller document study to give us an overview of the used guidelines at the selected libraries. The results of our survey have been analyzed on the basis of our revised version of Sanna Talja’s model The Interpretative Repertoires of the Music Library. Our findings show that the librarians in our study are using several documented guidelines and standards in their work. The standards considered to be most important appear to be the librarians own experiences, while the library’s cultural documents and library plans are their primary source for guidelines. The purchase process is handled differently in all of our examined libraries, and because of the literary institution’s constant change, there could be several problems concerning selection when it comes to quality. The public’s demand for literature is considered a priority when the interviewed librarians make their selection, which is also influenced by the librarians’ own tastes.

The aim of this study is to investigate librarians’ opinions about books supported by the government and delivered for free to the main public libraries in every community. The study is also investigating how the governmentally supported books affect the process of buying books for the public libraries and how the librarians think about quality and mediation in the acquisition. The analysis is based upon interviews with six librarians that are responsible for the purchasing at five main libraries in small communities in the South of Sweden. The results from the interviews are discussed and analyzed from the perspective of mediation. Two authors who focus on this theory are the Norwegians Jofrid Karner Smidt and Åse Kristine Tveit. Smidt has done her own investigation among the staff at Norwegian libraries and Tveit is presenting a model with four types of intermediary. Some of these types have been found in the results of this investigation. The interviews show that the librarians have very different opinions concerning the governmentally supported books, but no one is all positive or all negative. None of the respondents are very anxious to mediate a certain book or a certain type of books; their main concern is that people read in the first place. The main things that are affecting the decisions in the process of buying books are inquiries from the borrowers and the governmentally supported books are having very little influence in the process. Uppsatsnivå: D

Dagens konsumenter har många valmöjligheter vilket leder till ökad konkurrens mellan företagen på marknaden. Ett effektivt sätt för ett företag att minska konkurrensen är att försöka skilja sig från mängden genom profilering. Företaget behöver då ha en nisch samt en kännedom av den målgrupp som de inriktar sig på för att på så sätt veta vad målgruppen efterfrågar. Det krävs även för företaget att erbjuda rätt varor, i rätt kvalitet, med rätt pris och leverera dem i rätt tid. De ovannämnda faktorerna skapar tillsammans konsumentvärde vilket är det slutgiltiga målet.Syftet med vår rapport är att undersöka, beskriva och analysera de kritiska händelserna i inköpsprocessen, för att ta reda på vilka faktorer som skapar konsumentvärde utifrån ett inköpsperspektiv samt ett marknadsperspektiv. I undersökningen har vi använt oss av kvalitativ metod i form av personliga intervjuer med tre olika företag samt en kvantitativ metod i form av konsumentenkäter, därav 30 konsumenter deltog i undersökningen.Vi har berört olika ämnesområden i vår teoretiska referensram genom en skildring av relevanta teorier och modeller som underlag för undersökningen som i sin tur legat till grund för vår analys och slutsatser.Slutsatserna som vi har kommit fram till är att det är alla de kritiska faktorerna såsom pris, kvalité, service, design, trendighet och timing som tillsammans skapar konsumentvärde. Dock kan vissa faktorer vara mindre viktiga beroende på typ av produkter. Nischade företag erbjuder oftast icke priskänsliga varor då det är andra faktorer såsom design, kvalité och service som anses vara mer viktiga. Ett företag bör inse att alla faktorerna är betydelsefulla när de sätts in i ett sammanhang. Således är alla stegen i inköpsprocessen är lika kritiska och betydande för att slutresultatet, det vill säga konsumentvärde skall uppnås. Uppsatsnivå: C

The aim with this master thesis is to study which ambitions and strategic aims Gothenburg’s district libraries have regarding their music sections. I have utilized my theory from Sanna Talja, a Finnish researcher in Library and Information Science. She identifies three perspectives in maintaining a music library. She calls them, general education, alternative and demand. I have performed a qualitative study, in interviewing ten librarians responsible for the music section at the district libraries. The results, from analysing, the interviews were discussed in relationship to Taljas research findings. Thereby, I could easily distinguish each libraries working methods at the music section and link them to Taljas perspectives. The conclusion of this study is that there are just a few libraries, in my material, who express that they have guidelines to follow and strategic aims to work toward. It was also shown that few of those responsible for the music sections had a strong interest in music. This lack of interest can also be translated into deficiency in competency. It can be assumed that this played a role in the way two libraries stagnated when it came to purchasing new music. Furthermore this study shows that quality is not considered very important when the libraries buy in music. Another conclusion from the study is that the libraries show low levels of knowledge on local users. Rhetorically, librarians stated that their knowledge of users was large. However, none of them have researched their local inhabitants on a deeper level. Uppsatsnivå: D

Publication of science fiction has a tradition in Sweden. Adult-fantasy does not. In recentyears, the 1980's, Swedish publishers have realised how profitable fantasy is. Of the totalpublication of the two genres between 1989 and 1994, 54% was science fiction and 46%was fantasy. The reason for this even balance is that fantasy-books get reprinted more frequentlythan science fiction-books. However, there are more science fiction-titles published thanfantasy-titles.The four public libraries that I have examined have similar methods of acquiring books. Theyhave all, just about, acquired the same titles of fantasy while the science fiction acquired differsto a large degree. The four libraries • acquisitions are similar to those of the libraries connectedto Bibliotekstjänst's database BURK. The differences between the four libraries lie in thenumber of science fiction and fantasy-books and the distribution of different languages thebooks were originally published in.