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Your search keyword '"Chi-Cheng Luan"' showing total 4 results
Start Over Author "Chi-Cheng Luan" Topic social responsibility of business
4 results on '"Chi-Cheng Luan"'

1. Consumer Behavior: IS IT A GOOD STRATEGY TO USE CSR INFORMATION TO BUILD THE FIRST IMPRESSION OF THE COMPANY? THE MODERATING EFFECT OF CONSUMERS' CSR-CA BELIEF.

Author

Su Zhang, Chi-Cheng Luan, and Ngoc Anh Pham

Subjects
SOCIAL responsibility of business, CONSUMER behavior, PRODUCT advertising, MARKETING strategy
Abstract

The article discusses research by Su Zhang, Chi-Cheng Luan, and Ngoc Anh Pham The study examines the strategic use of CSR (Corporate Social Responsibility) information to create a positive first impression of a company. It explores the impact of destination personality congruity and the moderating role of perceived crowding, finding that a favorable first impression created by CSR information is most effective in generating positive consumer evaluations when consumers hold high CSR-CA beliefs.

Published
2023

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