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The authors draw on sociometer theory (e.g., Leary, 2004) and self-verification theory (e.g., Swann, 1997) to propose an expanded model of the regulatory function of self-esteem. The model suggests that people not only possess an acceptance signaling system that indicates whether relational value is high or low but also possess an epistemic signaling system that indicates whether social feedback is consistent or inconsistent with chronic perceived relational value (i.e., global self-esteem). One correlational study and 5 experiments, with diverse operationalizations of social feedback, demonstrated that the epistemic signaling system responds to self-esteem consistent or inconsistent relational-value feedback with increases or deceases in epistemic certainty. Moreover, Studies 3-6 demonstrated that the acceptance and epistemic signaling systems respond uniquely to social feedback. Finally, Studies 5 and 6 provide evidence that the epistemic signaling system is part of a broader self-regulatory system: Self-esteem inconsistent feedback caused cognitive efforts to decrease the discrepancy between self-views and feedback and caused depleted self-regulatory capacity on a subsequent self-control task., (PsycINFO Database Record (c) 2010 APA, all rights reserved.)

How do everyday goals shape the way people categorize others in the social environment? Research on social categorization has emphasized the role of feature-based categories such as race and gender, showing that people rely on such categories when perceiving and remembering others. We tested the hypothesis that social perception may depend on a new type of category--what we call "goal instrumentality," or the extent to which others are useful for an active goal. We demonstrate that people make more memory errors within the categories of "instrumental" and "noninstrumental," and fewer between-category errors, when a goal has been subtly activated. We also demonstrate that people perceive others within the categories of "instrumental" and "noninstrumental" to be more similar, and others from the two different categories to be less similar, following subliminal goal activation. We discuss implications for the understanding of social categorization and the influence of goals on social cognition.

Four studies examined the hypothesis that subtle language variations can have a causal impact on perceptions of relationships. In interpersonal interactions, language can function implicitly to reflect, perpetuate, and communicate relationship perceptions. Previous research has shown that interpersonal closeness and plural pronoun use are correlated; the current research demonstrates that manipulating pronoun use can lead people to perceive their own and other relationships as closer and higher in quality. In Study 1, participants who read about a relationship that was described using the pronoun we versus she and I perceived the relationship to be closer and of higher quality. Study 2 showed that pronoun variations similarly affected perceptions of participants' own ongoing relationships; Study 3 showed similar effects for perceptions of an actual interpersonal interaction. Study 4 examined potential mechanisms of this effect.

The mere psychological presence of relationship partners was hypothesized to trigger interpersonal goals that are then pursued nonconsciously. Qualitative data suggested that people tend to pursue different interpersonal goals within different types of relationships (e.g., mother, best friend, coworker). In several studies, priming participants' relationship representations produced goal-directed behavior (achievement, helping, understanding) in line with the previously assessed goal content of those representations. These findings support the hypothesis that interpersonal goals are component features of relationship representations and that mere activation of those representations, even in the partner's physical absence, causes the goals to become active and to guide behavior nonconsciously within the current situation.