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The fundamental role of social networks in all areas of our lives and of social and political interactions is also very important in this new digital environment. The study focused on the analysis of tweets related to social-service issues published on Twitter during the different electoral campaigns in Spain from 2015 to 2019. The sample is 6728 tweets generated between 2015 and 2019 on the topic “social services” for quantitative analysis. In this analysis, we use the Gephi tool to observe how these messages flow on Twitter. The aim was to understand the socio-political discourse of different actors on social services in order to identify priority topics and networks for active Twitter profiles. The results show that users use Twitter for informal communication during the election period, focusing on messages, condemnation and positive evaluation to increase their visibility and influence., This article was funded by a FPU predoctoral contract (FPU17/01215) to the beneficiary Alfonso Chaves-Montero of the Ministry of Science, Innovation, and Universities of the Government of Spain’s. Resolution of 31 August 2018 of the Secretary of State for Universities, Research, Development, and Innovation, by which grants are awarded for pre-doctoral contracts for Training and Mobility within the State Programme for the Promotion of Talent and its Employability.

El presente artículo se centra en el estudio de los mensajes emitidos en Twitter en torno a los tópicos de los servicios sociales, tanto en el discurso político como en las aportaciones de la ciudadanía. La muestra es de 4.326 tuits generados en los años 2015-2018 del tópico “servicios sociales”, realizando un análisis cualitativo en Atlas.ti 8 previa codificación del contenido de los mensajes al objeto de analizar las relaciones y redes entre los códigos generados. El objetivo es conocer las percepciones sobre los servicios sociales de los diferentes agentes en Twitter y analizar los discursos, a fin de definir las temáticas prioritarias de los perfiles que participan activamente. Los resultados señalan que los/as usuarios/as utilizan Twitter fundamentalmente para una comunicación informal, centrada en mensajes de difusión, denuncias y valoraciones positivas para darles mayor visibilidad e impacto. Además, se desprende que el uso de Twitter tiene enfoques diferentes según cada fuerza política., The present article focuses on the study of the messages issued on Twitter around the topics of social services, both in the political discourse and in the contributions of citizens. The sample is 4,326 tweets generated in the years 2015-2018 of the topic “social services”, making a qualitative analysis in Atlas.ti 8 prior coding of the content of the messages in order to analyze the relationships and networks between the codes generated. The objective is to find out the perceptions of the different agents on Twitter about social services and to analyze the discourses, in order to define the priority themes of the profiles that actively participate. The results indicate that users use Twitter fundamentally for informal communication, focused on dissemination messages, denunciations and positive evaluations to give them greater visibility and impact. In addition, it is clear that the use of Twitter has different approaches according to each political force., Este artículo se encuentra financiado por un contratado predoctoral FPU (FPU17/01215) del benefiaciario Alfonso Chaves-Montero del Ministerio de Ciencia, Innovación y Universidades del Gobierno de España. Resolución de 31 de agosto de 2018, de la Secretaría de Estado de Universidades, Investigación, Desarrollo e Innovación por la que se conceden ayudas para contratos predoctorales para la Formación y Movilidad dentro del Programa Estatal de Promoción del Talento y su Empleabilidad.