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Background: The integration of social networking sites (SNS) into academic activities has become increasingly prevalent, yet there is a need to understand its impact and perceptions among undergraduate students and teaching faculty. This study aimed to explore the pattern of SNS usage for academic purposes and assess perceptions regarding its benefits and drawbacks at Kasturba Medical College, Mangalore. Methodology: A cross-sectional descriptive study was conducted among undergraduate students and teaching faculty, utilizing a self- administered semi-structured questionnaire. Convenience sampling was employed, with data collected over a 15-day period. Statistical analysis was performed using SPSS version 11.5, with independent t-tests applied to compare perceptions between students and faculty. Results: Out of 308 participants, nearly half reported using SNS for academic purposes, with Facebook being the most preferred platform. While perceived benefits included improved communication and easier access to learning resources, concerns were raised regarding productivity loss and SNS addiction. Recommendations for promoting SNS usage in academia were also identified. Conclusion: The study highlights the significant role of SNS in academic communication and collaboration, while emphasizing the need for strategies to address associated challenges such as productivity impact and addiction. By leveraging the benefits of SNS while mitigating drawbacks, educational institutions can harness its potential to enhance teaching, learning, and research endeavors.