1. Sex Still Sells, but Data Rules
- Author
-
Rosman, Katherine
- Subjects
Hearst Corp. -- Company sales and earnings ,Cosmopolitan (Periodical) -- Personalities ,Periodical editors -- Beliefs, opinions and attitudes ,Publishing industry -- Company sales and earnings ,Social media ,Media executives ,Editors ,Company earnings/profit ,Publishing industry ,General interest ,News, opinion and commentary - Abstract
''Bad ideas first!'' is how Jessica Pels began a session brainstorming cover lines for the May issue of Cosmopolitan. She was named editor in chief at the Hearst Magazines publication [...]
- Published
- 2019