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In contemporary society, many people move away from their personal networks for extended periods to reach professional and/or educational goals. This separation can often lead to feelings of loneliness, which can be stressful and sometimes debilitating for the individual. We seek to understand how a person’s use of online social networks (OSNs)—technology-enabled tools that assist users with creating and maintaining their relationships—might affect their perceptions of loneliness. Prior research has offered mixed results about how OSNs affect loneliness—reporting both positive and negative effects. We argue in this study that a clearer perspective can be gained by taking a closer look at how individuals approach their relationship management in OSNs. Building on theoretical works on loneliness, we develop a model to explain the effects of relationship characteristics (i.e., relationship orientation, self-disclosure, and networking ability) and OSN features (i.e., active or passive) on perceived loneliness. Our findings show that OSN can be linked to both more and less perceived loneliness, that is, individuals’ relationship orientation significantly affects their feelings of loneliness, which are further moderated by their degree of self-disclosure within the OSN. Furthermore, how users engage in the OSN (either actively or passively) influences their perceptions of loneliness. Practical implications regarding perceived loneliness include recommendations for firms to encourage mobile workers to utilize OSNs when separated from others, for education providers to connect with their new students before they arrive, and for users to utilize OSNs as a social bridge to others they feel close with. [ABSTRACT FROM PUBLISHER]

Although understanding the role of users’ overall active behavior on a social networking site (SNS) is of significant importance for both theory and practice, the complexity and difficulty involved in measuring such behavior has inhibited research attention. To understand users’ active behaviors on an SNS, it is important that we identify and classify various types of online behaviors before measuring them. In this paper we holistically examine users’ active behaviors on an SNS. Toward this end, we conduct three studies. First, we classify active behaviors on an SNS into four categories using the Delphi method. Then, we develop a measurement model and validate it using the data collected from an online survey of 477 SNS users. The measures of the developed instrument exhibit satisfactory reliability and validity and are used as indicators of the latent constructs. This instrument is then used in a predictive model based on commitment theory and tested using data from 1,242 responses. The results of data analysis suggest that affective commitment and continuance commitment are good predictors of overall active behavior on an SNS. This study complements the existing research on social media, cocreation, and social commerce. Most important, this study provides a theoretically sound measurement instrument that addresses the complex characteristic of overall active behavior on an SNS and which should be useful for future research. The findings of this study have important implications for practice as they highlight managing and stimulating users’ active behaviors on an SNS. [ABSTRACT FROM PUBLISHER]

The purpose of this research is to examine consumer motivations to use social networking sites (SNSs) for three distinct activities: (1) general SNS usage, (2) the joining of a business’s SNS page and (3) clicking on an advertisement on a SNS. To assist with this exploration we draw upon the decomposed theory of planned behaviour as a theoretical lens and conduct a mixed-method study that utilises both an empirical investigation as well as qualitative focus group interviews in order to delve deeper into specific reasons why individuals engage in SNS activities. Results show that a number of antecedents such as attitude, compatibility, relative advantage, complexity, normative influences and self-efficacy come into play when determining SNS usage activities. However, specific antecedents may vary according to the explicit activity under investigation. This study’s main contribution involves advancing our understanding of consumer behaviour as it relates to SNS activities by examining not only antecedents to intention but also attitude, subjective norms and behavioural control. Other contributions include additional development of the SNS literature, integrating SNSs into a classical theoretical framework and providing valuable insights and implications for both practitioners and researchers alike. [ABSTRACT FROM PUBLISHER]

Professional sports teams are increasingly using social networks to better connect their sports and businesses to fans and the general public with the aim of providing team-related information, fostering fandom, and building team reputation. However, few, if any, studies have been done that analyze and evaluate the efficacy of this important portion of the professional sports business model from an information-management perspective. This study employs the Facebook Assessment Index (FAI) to effectively compare, assess, and rank the Facebook sites of top European and North American professional teams. The study also shows how information artifacts in sports can be systematically analyzed, evaluated, and compared. In more general terms, the findings and analysis demonstrate how the information perspective can serve as a novel theoretical lens and important dimension in sport management. The results of the study show large differences between teams in the 3 FAI dimensions and a great improvement opportunity in the use of Facebook as a marketing tool. These results not only serve to create a ranking of sport teams but also can be used by sport managers for social-media-benchmarking analysis. [ABSTRACT FROM AUTHOR]

Electronic word of mouth (eWoM) has been adopted by Internet users as a way of communicating their consumption preferences and experiences. Consumers are able to reach out to others, unknown to them, and have online conversations that can influence their behaviour. Organisations need to understand how to respond to these brand-related conversations conducted via social media. By looking through the lens of social capital, this paper contributes to social media and social capital research by studying the perceptions that 44 social media users have of companies that interact with them online. The users value social networks and support as part of their online relationships. However, several new value categories are identified when compared to previous research. Further research is required to investigate possible segmentation approaches and alternative methodological choices. [ABSTRACT FROM AUTHOR]

Online social networks (OSNs), comprised of varying types of relations among actors that interact through social technologies, are widespread in today's media environment. However, questions remain whether we are moving towards convergence within the sub-disciplines of communication and with other disciplines in OSN research. This article pursues two interrelated goals. First, it performs a bibliometric analysis of existing scholarship on OSNs in the past 20 years, highlighting both the convergence and divergence of inquiry on OSNs in computer-mediated communication (CMC) research. Second, based on the results of the bibliometric analysis, it articulates an agenda for future CMC research. Specifically, we advocate for a social network approach that will bridge various theoretical frameworks and disciplinary/sub-disciplinary boundaries, for employing the communication network taxonomy, for greater effort to integrate traditional and computational approaches within and beyond social network analysis, and for addressing a greater diversity of institutional contexts. [ABSTRACT FROM AUTHOR]

The article considers the use of social media in corporate customer relations and marketing. The creation and management of so-called virtual communities, online social networks created by companies for consumers, is discussed. A three-stage plan through which management can successfully engage with consumers through such an online social network is presented. This involves research on consumer needs and motivations related to their participation, promotion of participation in the network by consumers and motivating cooperation within the network with the company's aims.

In this paper, we explore the opportunities and possibilities of Web 2.0 through the theoretical lens of tribes and fandom, arguing that social-networking sites centring on iconic celebrities provide a rich context to explore notions of tribal identities and their forms of interaction, connectivity, and creativity. Employing what we term a Netnographic Imagination, we seek to explore the nature and character of this tribal context to provide insights into the tribal mattering spaces that are constructed around celebrity brands. Our analysis highlights the passions and enthusiasms within such emotional communities and the investments they make in celebrity brands, along with the forms of critique they construct around their associated marketing practices. Finally, we draw attention to the tribal innovations that emerge from the sense of togetherness and belonging made explicit through such tribal affiliations. [ABSTRACT FROM AUTHOR]

Social media increases opportunities to glimpse celebrities’ glamorous lifestyles and to interact with celebrities. This study examines how the use of social networking sites (SNSs) for celebrity-related information and interactions influences users’ life satisfaction. Data analysis demonstrates that celebrity-related SNS activities decrease users’ life satisfaction by increasing relative deprivation through comparison with celebrities. However, the comparison also leads to system justification, serving a palliative function to cope with the potentially negative consequences of such comparisons, which in turn increases life satisfaction. Interestingly, materialism moderates the relationship such that the effects of comparison with celebrities on system justification are observed only among SNS users who hold high materialism values. Also, the direct positive effects of celebrity-related SNS use on life satisfaction are stronger for those with high materialistic values than for those with low materialistic values. The multifaceted functions of celebrity-related SNS activities for life satisfaction are discussed. [ABSTRACT FROM AUTHOR]

The pervasive presence of online media in our society has transferred a significant part of political deliberation to online forums and social networking sites. This article examines popularity, reputation, and social influence on Twitter using large-scale digital traces from 2009 to 2016. We process network information on more than 40 million users, calculating new global measures of reputation that build on the D-core decomposition and the bow-tie structure of the Twitter follower network. We integrate our measurements of popularity, reputation, and social influence to evaluate what keeps users active, what makes them more popular, and what determines their influence. We find that there is a range of values in which the risk of a user becoming inactive grows with popularity and reputation. Popularity in Twitter resembles a proportional growth process that is faster in its strongly connected component, and that can be accelerated by reputation when users are already popular. We find that social influence on Twitter is mainly related to popularity rather than reputation, but that this growth of influence with popularity is sublinear. The explanatory and predictive power of our method shows that global network metrics are better predictors of inactivity and social influence, calling for analyses that go beyond local metrics like the number of followers. [ABSTRACT FROM AUTHOR]

Disagreement persists as to whether social networking sites (SNSs) are used more frequently to facilitate cross-cutting or like-minded discussions. We examine the relationship between the use of SNSs and involvement in discussions with politically similar and dissimilar others among a sample of US Democrats and Republicans. Affective polarization is negatively related to involvement in cross-cutting discussions, suggesting that individuals extend their dislike of the opposing political party to out-party members within their online social networks. Moreover, political discussion with one’s friends on SNSs plays a mediating role in involvement in both cross-cutting and like-minded discussions. Finally, party identification moderates the relationship between SNS use and involvement in cross-cutting discussions, indicating that Republicans participate more frequently than Democrats in cross-cutting exchanges on SNSs. In the light of these findings, we discuss the contribution of SNSs to the ideals of deliberative democracy. [ABSTRACT FROM AUTHOR]

Online support groups are attractive to individuals suffering from various types of mental and physical illness due to their accessibility, convenience, and comfort level. Individuals coping with depression, in particular, may seek social support online to avoid the stigma that accompanies face-to-face support groups. We explored how task and relational messages created social support in online depression support groups using Cutrona and Suhr’s social support coding scheme and Bales’s Interaction Process Analysis coding scheme. A content analysis revealed emotional support as the most common type of social support within the group, although the majority of messages were task rather than relational. Informational support consisted primarily of task messages, whereas network and esteem support were primarily relational messages. Specific types of task and relational messages were associated with different support types. Results indicate task messages dominated online depression support groups, suggesting the individuals who participate in these groups are interested in solving problems but may also experience emotional support when their uncertainty is reduced via task messages. [ABSTRACT FROM PUBLISHER]

Facebook is a frequently accessed social networking site with more than one billion active users worldwide. Although there are numerous studies on its impact on teenagers, none have investigated its impact on gifted and talented girls. This study’s aim was to understand the social media experiences of talented female student leaders. A qualitative approach, underpinned by the principles of phenomenology, was used. Individual semistructured, in-depth interviews were conducted with five participants. A modified method for phenomenological analysis was then used to distill the key essence of their experiences. This New Zealand study describes the complex challenges the participants face as users of Facebook and also argues for the value of the phenomenological method as a powerful research tool in such a study. [ABSTRACT FROM PUBLISHER]

With the advancement of technology, writing in English is no longer confined to the classroom as nowadays students are exposed to various forms of writing on the Internet. Specifically with Generation Y in mind, online writing is a new method that needs to be implemented to enhance Malaysian students’ writing skills. This article aims at identifying what motivates English as a Second Language students to write in English on Facebook. Ten Chinese-speaking students from a private urban school were selected for this study. These students had just started secondary education after being educated in Chinese-vernacular elementary schools for six years. The students were required to participate in an ongoing discussion on their Facebook class page in order to complete a writing task. Data for this study comprised both online discussions and interviews. The findings suggest that peer influence and school surroundings motivated the students to write better in English on Facebook. The findings also imply that the use of technology in writing tasks made students write better in English owing to the exchanges of feedback and ideas that took place through this social networking site. [ABSTRACT FROM PUBLISHER]

Recent studies on social networking sites (SNSs) reveal that users’ social background is not a significant predictor of participation in this type of social media. The broad user bases of Facebook and other social media platforms also appear to suggest that social background no longer affects access to SNSs. A small number of studies even claim that in the participatory web environment, social content is more likely to be created by non-elites, such as lower-income people or racial minorities [Blank, G. (2013). Who creates content? Stratification and content creation on the Internet.Information,Communication & Society,16(4), 590–612]. Nevertheless, engagement with SNSs also reproduces inequalities, for example via class- and ethnic-based ‘self-segregation’ [boyd, d. (2012). White flight in networked publics? How race and class shaped American teen engagement with MySpace and Facebook. In L. Nakamura & P. A. Chow-White (Eds.),Race after the internet(pp. 203–222). New York, NY: Routledge]. Drawing on a large-scale survey (N = 2327) and a set of 56 interviews with Italian teenagers, the current paper explores the persistent influence of socio-economic background and cultural capital in adolescents’ use of SNSs. The research findings show that, although structural variables inevitably influence their participation in social media, teenagers from ‘lower-income’ families are more enthusiastic about the communication and relational features of these sites. In contrast, their peers from ‘elite’ families focus on the capital-enhancing opportunities offered by SNSs and display a critical stance that leads them to limit their social activities on these platforms. Overall, the results suggest that SNSs are not exempt from digital inequalities, but nonetheless provide novel opportunities to lower-income teenagers. [ABSTRACT FROM PUBLISHER]

Over the past decade, Internet and politics scholarship has been concerned with the effects of the Internet on forms of civic and political participation. Recent research has moved on to examine the effects of social networking sites like Facebook. Although past studies have generally found positive – albeit weak or moderate – relationships between social networking sites use and civic and political participation, reliance on cross-sectional surveys has not produced conclusive evidence of the direction of causality. We use a two-wave panel survey of 15- and 16-year-olds to examine how Facebook use affects various forms of political and non-political entertainment-oriented participation (both online and offline). We find that Facebook use is positively related to civic and entertainment-oriented, but not to online or offline political, participation. Further analysis using structural equation modelling shows that prior levels of civic participation have a stronger effect on Facebook use than Facebook use has on civic participation. Facebook use only leads clearly to entertainment-oriented participation. The implications of these findings are discussed. [ABSTRACT FROM AUTHOR]

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites and individual users, it is of interest to find out if a topic will be interesting or not. In this article, we propose association learning to detect relationships between users. In order to verify the findings, several experiments were executed based on social network analysis, in which the most influential users identified from association rule learning were compared to the results from Degree Centrality and Page Rank Centrality. The results clearly indicate that it is possible to identify the most influential users using association rule learning. In addition, the results also indicate a lower execution time compared to state-of-the-art methods. [ABSTRACT FROM AUTHOR]

Business models that rely on social media and user-generated content have shifted from the more traditional business model, where value for the organization is derived from the one-way delivery of products and/or services, to the provision of intangible value based on user engagement. This research builds a model that hypothesizes that the user experiences from social interactions among users, operationalized as personalization, transparency, access to social resources, critical mass of social acquaintances, and risk, as well as with the technical features of the social media platform, operationalized as the completeness, flexibility, integration, and evolvability, influence user engagement and subsequent usage behavior. Using survey responses from 408 social media users, findings suggest that both social and technical factors impact user engagement and ultimately usage with additional direct impacts on usage by perceptions of the critical mass of social acquaintances and risk. [ABSTRACT FROM AUTHOR]

This paper investigates whether or not the proposition that the second digital generation (or so-called digital natives) is more engaged in social use of the Internet than older generations is tenable. By analysing nationally representative questionnaire-based survey data collected from Finland in 2011 (N = 612), the study shows that rather than social use of the Internet in general, it is the synchronicity of online communication that distinguishes user generations. Results show that, in contrast to asynchronous modes of online communication (e.g. social networking sites, blogs and online discussion forums), synchronous modes (e.g. instant messaging and Internet calls) are clearly generationally differentiated practices. They are more frequently used by the second digital generation than the first digital generation and digital immigrants. Furthermore, the study shows that asynchronous uses of the Internet are clearly gendered in nature. Women are more typically users of social networking sites and blogs than men, whereas men are more often engaged with discussion forums than women. These results are discussed in light of two concepts: privacy and communicative efficacy. The studied forms of synchronous online communication provide more privacy as well as an instant and abundant channel for effective communication, which are all features especially appreciated by the youngest user generation. [ABSTRACT FROM PUBLISHER]

Radio audiences are today a mix of traditional radio broadcasting audiences and networked publics (boyd, d. [2007]. Why youth (heart) social network sites: The role of networked publics in teenage social life. In D. Buckingha (Ed.),MacArthur foundation series on digital learning–youth, identity, and digital media volume(pp. 119–142). Cambridge, MA: MIT Press; Ito, M. [2008]. Introduction. In K. Varnelis (Ed.),Networked publics(pp. 1–14). Cambridge, MA: MIT Press; Varnelis, K. (Ed.). [2008].Networked publics. Cambridge, MA: MIT Press; Varnelis, K. (Ed.). [2008].Networked publics. Cambridge, MA: MIT Press; boyd, d. [2011]. Social network sites as networked publics: Affordances, dynamics, and implications. In Z. Papacharissi (Ed.),A networked self identity, community, and culture on social network sites(pp. 39–58). London: Routledge). This not only means that new media is changing the nature of listeners/viewers, transforming them into interactive users, but also that radio publics, once organized into networks, may have different properties, different behaviours and different values. In this paper, we have employed Digital Methods (DM) (Rogers, R. [2009].The end of the virtual. Amsterdam: Amsterdam University Press) and social network analysis to understand the Twitter activity and the communicative dynamics of the audiences of two Italian national radio stations: Radio3 Rai (public service station) and Radio Deejay (private commercial station). This work also aims to respond to a question asked by Rogers when defining DM: ‘Could the information contained in profiles on social networking sites provide different insights into the composition and characteristics of publics?’ (Rogers, R. [2009].The end of the virtual. Amsterdam: Amsterdam University Press). Based on the results that have emerged from this study, we believe that the answer can be affirmative: the analysis of the social connections and the interaction models of the networked listeners highlights new features of these audiences, and allows us to reevaluate and understand them from new points of view. This work shows that the digital audiences related to the two radio stations clearly distinguish themselves for their distinctive online behaviour and a different display of social networks, cultural capital and affect. We therefore hypothesize the presence of three different types of capital within the two different audiences analysed: social, cultural and affective capital. [ABSTRACT FROM PUBLISHER]

A plethora of media platforms were involved in communicating recent protests across the Middle East and North Africa (MENA), though it remains unclear exactly how these interacted. This qualitative article, based primarily on interviews with British Broadcasting Corporation (BBC) newsworkers, explores the networked linkages between social and broadcast media, asking how social media content moved into broadcast news, which standards shaped the interface between the two and how these standards were defined. It finds that a set of normative and practical standards caused significant friction at the interface, which is reduced as content assimilates these standards. Standards are shaped mainly in response to broadcast imperatives, but also through the mainstreaming of social media and more efficacious and practicable networked communicative practices, indicating how power may shift in the networked age. Responding to the optimistic view that networked multimedia environments enable unencumbered communication, it argues that the scope and limits of communicative affordances depend on these standards. [ABSTRACT FROM AUTHOR]

This review article provides a critical discussion of empirical studies that deal with the use of online news sources in journalism. We evaluate how online sources have changed the journalist–source relationship regarding selection of sources as well as verification strategies. We also discuss how the use of online sources changes audience perceptions of news. The available research indicates that journalists have accepted online news sourcing techniques into their daily news production process, but that they hesitate to use information retrieved from social media as direct and quoted sources in news reporting. Studies show that there are differences in the use of online sources between media sectors, type of reporting, and country context. The literature also suggests that verification of online sources requires a new set of skills that journalists still struggle with. We propose a research agenda for future studies. [ABSTRACT FROM AUTHOR]

The rise of social networking in today's global society presents new opportunities for research on computer-mediated communication and Asian cultures. Drawing from the framework of uses and gratifications theory, this study explained how acculturation influenced Chinese international students' usage of two similar--yet culturally distinct--social networking sites, Facebook and Renren. Chinese international students completed an online survey about their social networking needs and activities (for Facebook, n = 144; for Renren, n = 106). Bootstrapping analyses revealed cultural differences in participants' social networking preferences and usage. As expected, adaptation to American culture was positively associated with Facebook usage, and maintaining one's Chinese culture was positively related to Renren usage. Moreover, the effect of participants' adaptation to American culture on their Facebook usage was mediated by personal identity gratifications of media use. Implications and directions for future research are provided. [ABSTRACT FROM AUTHOR]

Managing an online reputation is critical to higher education. Universities cannot afford to lose enrolment numbers by neglecting to monitor, control, promote and enhance their online presence. It is critical that universities measure their social media reputation scores and presence on the web, as well as those of their competitors. Universities need to continuously review their social engagement strategy and online reputation to ensure they maximize all opportunities to maintain, and improve student enrolment and retention. Universities have embraced social media to enhance their brand reputation. This study examines the use of social media and its effects from a global perspective. It analysed 90 universities in three geographical areas to assess the impact and level of online social media, especially as it relates to "university brand reputation." Results of the study indicated there was a wide variation among the three geographical regions, and within countries in the three geographical regions. Use of social media communication tools such as Twitter and Google+ by active users also varied widely depending upon country and region. [ABSTRACT FROM AUTHOR]

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Using an online survey (N = 888), this study investigated if the experience of flow mediated the influence of perceived social networking site credibility and social capital affinity (the sense of community and likeness felt for people online) on perceived focused and incidental knowledge gain among social networking sites users. The findings indicated that flow acted as a partial mediator in this context. However, social capital affinity strongly predicted perceived social networking site credibility and flow. Both perceived social networking site credibility and flow were predictors of perceived focused learning while social capital affinity was a strong, direct predictor of perceived incidental knowledge gain in this sample. [ABSTRACT FROM AUTHOR]

This study assesses differences in use of social networking sites (SNSs) and relates them to different patterns of political participation, media use motivations, and political efficacy. Based on a Web survey of 1,230 South Korean voters, it finds that informational uses of SNSs are positively associated with expressive participation both online and offline, but not with collective participation. The use of SNSs for social interaction purposes was associated only with online expressive participation. Recreational uses had a negative or insignificant relationship with expressive and collective participation. Political efficacy moderated the impact of social interaction uses of SNSs on expressive participation both online and offline. The findings suggest that the political impact of SNSs is mostly limited to expressive participation and dependent upon users' motivations. [ABSTRACT FROM PUBLISHER]

Interaction through online social networks potentially results in the contestation of prevailing ideas about health and health care, and to mass protest where health is put at risk or health care provision is wanting. Through a review of the academic literature and case studies of four social networking health sites (PatientsLikeMe, Mumsnet, Treatment Action Campaign, and My Pro Ana), we establish the extent to which this phenomenon is documented, seek evidence of the prevalence and character of health-related networks, and explore their structure, function, participants, and impact, seeking to understand how they came into being and how they sustain themselves. Results indicate mass protest is not arising from these established health-related networking platforms. There is evidence of changes in policy following campaigning activity prompted by experiences shared through social networking such as improved National Health Service care for miscarriage (a Mumsnet campaign). Platform owners and managers have considerable power to shape these campaigns. Social networking is also influencing health policy indirectly through increasing awareness and so demand for health care. Transient social networking about health on platforms such as Twitter were not included as case studies but may be where the most radical or destabilizing influence on health care policy might arise. [ABSTRACT FROM AUTHOR]

Purpose - As the use of social networking and social media technologies (SNT) has become pandemic amongst young people (Tess, 2013; Falahah and Rosmala, 2012) there has been an increasing drive amongst educators and researchers to explore the ways in which SNT may be utilised within the classroom ( Junco, 2012). Whilst there is therefore an increasing amount of literature available in relation to the use of SNT within the classroom it does not appear that there has been sufficient research considering the manner in which SNT results in the development of a complex, invisible and organic social network amongst students. When these networks exist outside of the classroom they may allow informal learning and peer support to occur. The purpose of this paper is to investigate these issues. Additionally this paper seeks to determine if the use of Facebook by students may provide an indication of the likelihood of student success on their course. Design/methodology/approach - This paper utilises an empirical approach to explore the nature of these invisible networks and the degree to which the use of SNT by students outside of the classroom may provide support for student learning in relation to informal learning and social interaction. This study explores the use of Facebook through the use of a case study of one cohort of 90 creative arts students who undertook a one-year Foundation in Art and Design course within a specialist arts college in the UK. This research utilises the technique of social network analysis (SNA) in order to visualise the type of interactions that occur within the online network and the strength of these interactions (Dawson, 2008). Findings - Results demonstrate that within this case study the creative arts student group created a complex and interrelated network of connections through Facebook with some students clearly placed at the centre of the network and others on the periphery. It is also demonstrated that those students who are more central within the network are more likely to remain on the course and achieve their qualification. Originality/value - This paper demonstrates that SNA provides a useful and insightful way in which to visualise what would otherwise be an invisible network of connections made by students outside of the classroom. Furthermore this paper will provide an insight for teachers and researchers into the benefits of the use of SNT within education, which will have practical implications for the future use of SNT in teaching and learning. [ABSTRACT FROM AUTHOR]

The rapid growth in popularity of social networking sites has spurred research exploring the impact of usage in a variety of areas. The current study furthered this line of research by examining the relationships between social network usage and adjustment to college in the academic, social, personal-emotional and university affiliation domains. Realising the number of students with social networking accounts, some universities have developed strategic plans for social media. Thus, this study also compared two universities, one with a social media strategic plan and one without, to determine if the planning process had an influence on students. Results indicated that social network usage was related to college adjustment. Specifically, those students who reported higher rates of social media use reported lower levels of adjustment to college in all domains. However, there were no differences between the two universities, indicating that having a social media strategic plan does not influence students in the area of college adjustment. These results are discussed in light of retention rates and changing practices within higher education. [ABSTRACT FROM PUBLISHER]

The study explores the use of social networking sites among the scientists of Kerala State Council for Science, Technology and Environment (KSCSTE). A total of 153 scientists are working in the various institutions coming under KSCSTE. Questionnaire method was used for collecting the data. More than half of the scientists are aware of scientific article sharing, presentation sharing, blogging, image and video sharing. Maximum numbers of respondents are aware of Academia and Research Gate. Other science social media that are aware to scientists are Lab Meeting, Nature Network, Science 2.0 and Social M D. The ability to communicate internationally is the major benefit of social networking. Lack of time, problem of authority and trust, technology factor, unsure about moral right or copyright and slow internet speed are barriers faced in accessing social media. All the respondents depend on social media to identify research opportunities. Scientists use social media in the following phases of research such as secure support, review the literature, collect the research data, analyze the research data and manage the research process. [ABSTRACT FROM AUTHOR]

Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media's gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers' demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers' uses and gratifications. [ABSTRACT FROM AUTHOR]

In this article, we test Putnam’s claim that online interactions are unable to foster social capital by examining the formation of bridging and bonding social capital in online networks. Using Burt’s concepts of closure and brokerage as indicators, we observe networks formed through online interactions and test them against several theoretical models. We test Putnam’s claim using Twitter data from three events: the Occupy movement in 2011, the IF Campaign in 2013, and the Chilean Presidential Election of the same year. Our results provide the first evidence that online networks are able to produce the structural features of social capital. In the case of bonding social capital, online ties are more effective in forming close networks than theory predicts. However, bridging social capital is observed under certain conditions, for example, in the presence of organizations and professional brokers. This latter finding provides additional evidence for the argument that social capital follows similar patterns online and offline. [ABSTRACT FROM PUBLISHER]

Online social networks have recently become an innovative and effective method for spreading information among people around the world. Information diffusion, rumour spreading and diseases infection are all instances of stochastic processes that occur over the edges of social networks. Many prior works have carried out empirical studies and diffusion models to understand how information propagates in online social networks; however they suffer from problems. In this paper, we propose an information diffusion model inspired by information propagation among people. Our proposed Social Behavioural Information Diffusion Model, abbreviated as SBIDM, considers the effect of mainstream media like TV and radio, as well as interaction with the neighbours. The advantages of our approach are four-fold. First, it models information diffusion in social networks inspired by social life, which considers the effect of aggregate social behaviour to diffuse information; second, it allows partial knowledge to be held in each individual; third, it considers the effects of social media in propagating information as well as the effects of interacting with neighbours; and last but not least, it is applicable to different types of data including synthetic and well-known real social networks like Facebook, Amazon, Epinions and DBLP. To explore the advantages of our approach, many experiments with different settings and specifications were conducted. The obtained results are very promising. [ABSTRACT FROM PUBLISHER]

One of the most common uses of the capabilities of social networks is for professional, and business purposes. The literature presents conflicting evidence as to the effectiveness of different networks for professional purposes. Therefore, our primary research aim is to conduct a comparative investigation of the effectiveness and factors which influence the effectiveness of different social networks for finding a job. This study focuses on the two most popular networks, Facebook and LinkedIn; the former is not intended specifically for professional purposes while the latter is. To this end, we conducted a user study based on over 220 responses to a questionnaire especially designed for this goal. In our analysis, we distinguish and compare between the users' perceptions and attitudes toward the effectiveness of the network and its actual helpfulness for finding a job in past experience. Our results indicate that different demographic and network usage variables influence the attitude to effectiveness and helpfulness of the networks. Thus, users with lower incomes preferred Facebook, while more educated users with higher incomes perceived LinkedIn as more effective. Interestingly, we found that despite the fact that LinkedIn was perceived as significantly more effective for finding a job by the majority of the users, the actual helpfulness of the two networks was assessed as quite similar. Our findings provide direct evidence for bridging social capital increase by online social networks. This study has practical implications and recommendations that will enable job candidates to improve their job-hunting strategies. [ABSTRACT FROM AUTHOR]

Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online media to develop relationships. [ABSTRACT FROM PUBLISHER]

A viral advertising message on social networking sites (SNSs) has two sources: a brand that creates the message and an SNS user who passes along this message within his or her personal network. This study examined the influence of relationships with these two sources on receivers' intention to forward the viral advertising message. A significant interaction effect shows that having a strong consumer–brand relationship increases the receiver's intention to forward the viral advertising message sent by an online acquaintance, suggesting that a strong relationship with the brand can increase the effectiveness of electronic word of mouth on SNSs. [ABSTRACT FROM PUBLISHER]

Most recently the social media sharing websites such as Flickr, Facebook, and Picasa have allowed users to share their personal photos with friends. Moreover, people like to follow, forward their favorite images, which is one of the main source of near duplicate images. And also, the worldwide place of interests such as Roma, Statue of Liberty and London Tower Bridge etc., attract world-wide visitors. For these places, travelers take photos, write travelogues and share them with their social friends. The photos taken from the same place with or without viewpoint variations are near duplicate images. How to detect them is an ad-hoc problem in the area of image analysis and multimedia processing. The existing near duplicate image processing approaches mainly focused on finding the near duplicate images for a given input image, where a query image is needed. However, how to find the near duplicate image groups (NDIG) automatically from the web-scale social images is very challenging. So, in this paper, instead of searching near duplicates image for certain input image, we proposed an automatic NDIG mining approach by utilizing adaptive global feature clustering and local feature refinement. The proposed NDIG mining approach is achieved by utilizing a hierarchical model. It is a two-layer hierarchical structure by first utilizing adaptive global feature clustering based candidate NDIG detection and then using local feature refinement based NDIG verification. The global clustering is mainly for reducing computational cost for processing the large scale image set. The local refinement is for improving NDIG detection performances. Experiments on four datasets show the effectiveness of our approach. [ABSTRACT FROM AUTHOR]

Introduction. This article analyses the profile of the television audience and its behaviour in social networks from different points of view, and across different TV formats and genres. Method. The study is based on a computer-assisted telephone interview applied to a sample of Spanish people over 18 years of age. A total of 1,201 interviews were conducted, with an absolute sampling error of ±2.8 percent and a confidence level of 95.5 percent. The participating households were selected by means of a simple random sampling technique, while the selection of participants tried to assure representativeness in terms of sex, age and geographical location. Results. The most talked-about TV programmes in social media belong to the fictional, entertainment and sports genres, although there are differences depending on the age, sex and educational level of the TV audience. Conclusions. The study confirmed that there is a growing trend to talk about TV programmes on social media. However, it is necessary to carry out a detailed content analysis to better understand the audience's attitudes and the issues explored on those TV programmes that are talked about on social media. [ABSTRACT FROM AUTHOR]

Social Networking Sites (SNS) have seen exponential growth in recent years. The high utilisation of SNS by tertiary students makes them an attractive tool for educational institutions. This study aims to identify health professional students' use and behaviours with SNS, including students' perspectives on potential applications within health professional curricula. Students enrolled in an undergraduate physiotherapy program were invited to take part in an anonymous, online questionnaire at the end of 2012. The survey consisted of 20 items, gathering demographic data, information on current use of SNS, and opinions regarding the application of SNS into education. Both quantitative and qualitative data were gathered. A total of 142 students, from all years of study, completed the online questionnaire. Only two participants were not current users of social media. Facebook and YouTube had been utilised for educational purposes by 97 and 60 % of participants respectively; 85 % believed that SNS could benefit their learning experience. Only five respondents were not interested in following peers, academic staff, clinicians or professional associations on Facebook. Four key themes emerged: peer collaboration, need for separation between personal and professional realms, complimentary learning and enhanced communication. Students wish to make educational connections via SNS, yet expressed a strong desire to maintain privacy, and a distinction between personal and professional lives. Educational utilisation of SNS may improve communication speed and accessibility. Any educator involvement should be viewed with caution. [ABSTRACT FROM AUTHOR]

Social media are growing in popularity and will play a key role in future sexual health promotion initiatives. We asked 620 survey participants aged 16 to 29 years about their time spent using social media and their comfort in receiving information about sexual health via different channels. Median hours per day spent using social network sites was two; 36% spent more than 2 hours per day using social network sites. In multivariable logistic regression, being aged less than 20 years and living in a major city (compared to rural/regional Australia) were associated with use of social media more than 2 hours per day. Most participants reported being comfortable or very comfortable accessing sexual health information from websites (85%), followed by a doctor (81%), school (73%), and the mainstream media (67%). Fewer reported being comfortable getting information from social media; Facebook (52%), apps (51%), SMS (44%), and Twitter (36%). Several health promotion programmes via social media have demonstrated efficacy; however, we have shown that many young people are not comfortable with accessing sexual health information through these channels. Further research is needed to determine how to best take advantage of these novel opportunities for health promotion. [ABSTRACT FROM PUBLISHER]

The concept of electronic word of mouth (eWOM) has been diversified by the advent of social networking websites. Because of this innovation, individuals are now able to share their ideas and notions regarding brands, products, or services with their friends through the Internet. For this reason, companies interested in attracting more attention from consumers create their official accounts on social networking websites such as Facebook and Twitter. This strategy provides instant communication between companies and their current and potential customers. These social networking sites, however, are not totally the same; they create different customer engagement opportunities for companies. To define and discuss the difference, this paper compares posts at Vine, Facebook, and Twitter in terms of customer engagement. Results not only confirm that these three websites have different customer engagement ratios, but also reveal that the ratio of Vine is higher than the ratios of both Facebook and Twitter. [ABSTRACT FROM AUTHOR]

Background and Purpose: The term 'social media' refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or 'walled gardens', and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as 'consumer-oriented'. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity. [ABSTRACT FROM AUTHOR]

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The emergence of social media tools and technologies to facilitate daily information and communication needs has called into question the relationship between these new spaces and traditional formulations of engagement in daily life. Recent scholarship has exposed both the newfound connectivity that social networks provide, and at the same time questioned the value of these spaces for meaningful participation in social and civic life. This study attempts to provide an insight into the perceptions of young adults toward their social media habits and dispositions. In the 2010/2011 academic year, a survey was administered to over 800 university students, asking about their social media habits across six categories: news, politics, privacy, leisure, education, and relationships. Additionally, focus groups conducted with 71 study participants explored how students saw the role of social media in their personal and civic lives. The results show a population that increasingly uses social media spaces and for all information and communication needs, but that conceptualizes these platforms as primarily social outlets. The emerging disconnects located in the survey and focus group exploration recommends further inquiry into how social media can be positioned as an inclusive tool for engagement in daily life. [ABSTRACT FROM PUBLISHER]

Questioning the transparent construction of emerging Web 2.0 discourse communities, this article asks in what ways structural options and restrictions of the software service ‘Facebook’ offer new semiotic resources and set up (novel) conditions for participation. More specifically, it holds that the medium in use and the particular software service acts as a kind of third author : The electronic environment and its functional properties facilitate and delimit a variety of discourse patterns and thus intervene in the communication between profile owner and profile recipients. To assess the impact of the electronic environment on user participation within Facebook, the present article will first introduce the notion of (technological) affordances and discuss characteristic ‘action possibilities’ that are typically offered by Social Network Sites. It will then give background information on general features of participation in online environments and identify key functions of the Facebook environment. On the basis of these findings, the article will discuss how Facebook's communicative properties enable and constrain textual practices and social interaction (functional affordances). Data from actual Facebook members give weight to how individuals adapt in different ways to software-biased action possibilities (relational affordances). [ABSTRACT FROM AUTHOR]

Prior studies in other specialties have shown that social networking and Internet usage has become an increasingly important means of patient communication and referral. The purpose of this study is to evaluate the prevalence of Internet or social media usage in new patients referred to a major academic orthopedics center and to identify new avenues to optimize patient recruitment and communication. New patients were surveyed (n=752) between December 2012 to January 2013 in a major academic orthopaedic center to complete a 15-item questionnaire including social media and Internet usage information. Data was collected for all orthopaedic sub-specialties and statistical analysis was performed. Fifty percent of patients use social networking sites, such as Facebook. Sports medicine patients tend to be higher social networking users (35.9%) relative to other services (9.8-17.9%) and was statistically higher when compared to the joints/tumor service (P<0.0001). Younger age was the biggest indicator predicting the use of social media. Patients that travelled between 120 to 180 miles from the hospital for their visits were significantly more likely to be social media users, as were patients that did research on their condition prior to their new patient appointment. We conclude that orthopedic patients who use social media/Internet are more likely to be younger, researched their condition prior to their appointment and undergo a longer average day's travel (120-180 miles) to see a physician. In an increasingly competitive market, surgeons with younger patient populations will need to utilize social networking and the Internet to capture new patient referrals. [ABSTRACT FROM AUTHOR]

Employees' use of online social networking (OSN) is dramatically increasing the risk exposure of companies. This study extends previous information security policy compliance research to include factors influencing employees to play OSN games on company-owned computers. An online factorial survey method experiment collected data from a sample of white-collar workers for testing hypotheses based upon accountability and boundary theories. The likelihood to play OSN games is tested with and without a policy related to this behavior. Results indicate that the presence of a social networking policy, logging awareness, and monitoring practices reduced participants' likelihood of playing OSN games on company-owned computers. After splitting the sample on the presence/absence of an OSN policy, results show that in the presence of a policy, monitoring practices and age significantly reduced the participants' likelihood of playing. In the absence of a policy, logging and monitoring reduced the likelihood of playing. [ABSTRACT FROM AUTHOR]