18 results on '"Miranda, Sandra"'
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2. Analyzing Hate Speech Against Women on Instagram
- Author
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Miranda Sandra Lopes
- Subjects
online hate speech ,social media ,misogyny ,portugal ,Bibliography. Library science. Information resources - Abstract
The popularization of digital technologies, such as social media, has driven remarkable changes in the way citizens participate in public life. On the one hand, they gave power to social actors, who began to act in a new media environment, with a considerable impact on the political and economic spheres. On the other hand, they laid the material foundations for the dissemination of hate speech against vulnerable groups and minorities. The present investigation has as its main objective to analyze the misogynistic hate narratives that are uttered in social media. For this purpose, a netnographic study was carried out, of the qualitative type, organized in three sequential moments: extraction, exploration/treatment, and content analysis of the data from the platform of the social network Instagram. The data highlighted from 74 profiles aligned with hate speech show, essentially, the presence of 40 publications, largely linked to extreme right-wing cultures with discursive and imagery manifestations of a misogynistic nature, highlighting the use of irony and the ridicule of women. The most offensive dimension of hate speech was measured in the comments of the followers of these publications, present in the form of insult and direct offense, confirming that the digital environment has aggravated hostility and online harassment against women.
- Published
- 2023
- Full Text
- View/download PDF
3. The Impact of Social Media Communication on Personal Brand Management
- Author
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Machado, Evelin, Miranda, Sandra, Howlett, Robert J., Series Editor, Jain, Lakhmi C., Series Editor, Reis, José Luís, editor, Peter, Marc K., editor, Cayolla, Ricardo, editor, and Bogdanović, Zorica, editor
- Published
- 2022
- Full Text
- View/download PDF
4. Hate speech on social media: behaviour of Portuguese football fans on Facebook.
- Author
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Miranda, Sandra, Gouveia, Célia, Di Fátima, Branco, and Antunes, Ana Cristina
- Subjects
- *
SOCCER fans , *HATE speech , *PORTUGUESE language , *SOCIAL media , *SOCCER teams , *ONLINE social networks , *HOSTILITY , *HATE - Abstract
This article examines how Facebook is shaping the nature of hate speech. The observation field is the Facebook pages of the 18 Portuguese football clubs of the Portuguese League – the main professional competition in the country. Data extraction was performed automatically via Facebook Graph API in the first three months of the 2020/2021 season. The analysed dataset has 5,192 publications and 276,231 fan comments, which registered over 5 million reactions (like, haha, love, sad, wow, etc.). The findings reveal that the volume of hate speech material on Facebook pages has a low incidence. In any case, the most significant comments are racists, xenophobes, and regional antagonisms. These cases are also the ones that have attracted the most reactions from fans. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
5. Influenciadores Digitais Seniores no TikTok -- perfis e estratégias de comunicação.
- Author
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Rafaela Costa, Lara and Miranda, Sandra
- Subjects
INFORMATION & communication technologies ,COMMUNICATION styles ,INFORMATION dissemination ,ELECTRONIC equipment ,OLD age ,EMPATHY - Abstract
Copyright of Comunicação Pública is the property of Escola Superior de Comunicacao Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
6. Navegar por redes nunca antes navegadas: motivações e engagement dos seniores ibéricos
- Author
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Miranda, Sandra, Antunes, Ana Cristina, Gama, Ana, Di Fatima, Branco, and Machado, Ana Teresa
- Subjects
Social media ,Brand pages ,Facebook ,Páginas das marcas ,Seniors ,Península Ibérica ,Information and communication technologies (ICT) ,Tecnologias de informação e comunicação (TIC) ,Seniores ,Iberian Peninsula - Abstract
Contemporary western societies are characterized by demographic aging, by the empowerment of senior consumers (aged 65+) and by the popularization of digital technologies, especially the internet and social media. However, scientific knowledge about the relationship between seniors and digital platforms still presents numerous gaps, mainly in the Iberian Peninsula - one of the most aged regions on the planet. This article problematizes this relationship in Portugal and Spain, examining the motives for adherence and use of social media by older people, assessing which brand pages (on Facebook) are most visited and interacted with by seniors, and unveils the role of Facebook fan pages brands in the consumer decision-making process. The research uses a mixed method approach. Qualitative data were obtained from five Focus Group (FG) carried out in the two countries. The quantitative data were extracted from Facebook Audience Insights, from an officially representative sample of seniors in the region. The results show evident signs of a “digital fracture” with the seniors representing only 17.8\% (10\% PT and 7.8\% ES) of the active profiles in the Iberian Peninsula, with a higher presence of women. Portuguese seniors reveal a tendency to like, comment and share content more often than Spaniards. About the reasons for joining and staying in social networking sites, there is a unanimous Iberian stance indicating the encouragement of close family members, as well as in the finding that it is a space that enhances the strengthening and multiplication of social ties. Search and involvement with Facebook brand pages count for support and uncertainty reduction tool in the consumer journey. A sociedade ocidental contemporânea é caracterizada pelo envelhecimento demográfico, pelo empoderamento do consumidor sénior (65+) e pela popularização das tecnologias digitais, sobretudo da internet e das mídias sociais. Porém, o conhecimento científico sobre a relação dos seniores com as plataformas digitais ainda apresenta numerosas lacunas, principalmente na Península Ibérica – uma das regiões mais envelhecidas do planeta. Este artigo problematiza essa relação, em Portugal e na Espanha, escrutinando os motivos de adesão e permanência dos mais velhos as mídias sociais, aferindo quais as páginas das marcas (na rede social Facebook) os seniores mais visitam e com as quais mais interagem e descortinando o papel das fanpages das marcas no processo de tomada de decisão de consumo. A investigação, de caráter exploratório, seguiu uma metodologia mista. Os dados qualitativos foram obtidos a partir de cinco grupos focais (Focus Group – FG) realizados nos dois países em estudo. Já os dados quantitativos foram extraídos do Facebook Audience Insights, a partir de uma amostra oficialmente representativa dos seniores na região. Os resultados mostram evidentes sinais de “fratura digital” com os seniores a configurarem apenas 17,8% (10% PT e 7,8% ES) dos perfis ativos na Península Ibérica, destacando-se uma maior presença das mulheres. Os portugueses tendem a gostar, comentar e partilhar conteúdos com mais frequência do que os espanhóis. No que tange aos os motivos de adesão e permanência na rede social, verifica-se unanimidade ibérica na indicação do incentivo dos familiares próximos, tal como na constatação de que se trata de um espaço potenciador do reforço e da multiplicação dos laços sociais. A procura e o envolvimento com as páginas de marcas comerciais serve, sobretudo, como ferramenta de apoio e redução da incerteza no processo de tomada de decisão de compra on e offline.
- Published
- 2021
7. Muito além do relvado: futebol, nacionalismo e redes sociais
- Author
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Di Fátima, Branco, Gouveia, Célia, and Miranda, Sandra
- Subjects
Social media ,Media ,Facebook ,Redes sociais ,Football ,Futebol ,Fãs ,Fans ,Mídia - Abstract
This paper analyzes how fans of the national teams of Portugal, Spain, Morocco and Iran, the so-called Group B of the 2018 World Cup, got involved with their respective official Facebook pages and how the fanpages related to stakeholders. The strategy adopted is based on a quantitative approach to the data flows produced, between April 1, 2017 and May 3, 2018, by fanpages and their users. The sample consists of 3,068 posts and close to 11 million interactions on the network. Results reveal that offline social contexts potentiate opportunities and barriers for involvement, in a logic in which football goes far beyond the pitch. Data shows that the network of these pages is basically formed by institutions, and only a human actor is part of the TOP 10 of influencers. O artigo analisa as formas como os fãs das seleções de Portugal, Espanha, Marrocos e Irã, o Grupo B do Mundial de Futebol 2018, se envolveram com as suas respectivas páginas oficiais no Facebook e como as páginas se relacionaram com os stakeholders. A estratégia adotada assenta numa abordagem quantitativa aos fluxos de dados produzidos, entre 1 de abril de 2017 e 3 de maio de 2018, pelas fanpages e por seus utilizadores. A amostra é formada por 3,068 publicações e perto de 11 milhões de interações na rede. Os resultados revelam que os contextos sociais offline potencializam as oportunidades e barreiras para o envolvimento, numa lógica em que o futebol vai muito além do relvado. Os dados apontam que a rede das fanpages do Grupo B é formada basicamente por entidades, e só um ator humano integra o TOP 10 dos influenciadores.
- Published
- 2021
8. Como as mídias sociais reconfiguram a gestão da Marca Pessoal e a reputação on-line.
- Author
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Machado, Evelin, Miranda, Sandra, and Baldi, Vania
- Abstract
Copyright of CISTI (Iberian Conference on Information Systems & Technologies / Conferência Ibérica de Sistemas e Tecnologias de Informação) Proceedings is the property of Conferencia Iberica de Sistemas Tecnologia de Informacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
9. Age 2.0: Motivations and Brand Engagement
- Author
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Miranda, Sandra, Machado, Ana Teresa, Antunes, Ana Cristina, and Gama, Ana
- Subjects
Social media ,Aging ,Brand engagement ,Motivations - Abstract
Submitted by Rui Teófilo (ruit@eselx.ipl.pt) on 2021-01-19T14:51:36Z No. of bitstreams: 1 Age 2.0ECSM2020-Proceedings da Conferencia.pdf: 1036922 bytes, checksum: 37c286c42ac560963541d4592c73eb1c (MD5) Made available in DSpace on 2021-01-19T14:51:36Z (GMT). No. of bitstreams: 1 Age 2.0ECSM2020-Proceedings da Conferencia.pdf: 1036922 bytes, checksum: 37c286c42ac560963541d4592c73eb1c (MD5) Previous issue date: 2020 info:eu-repo/semantics/publishedVersion
- Published
- 2020
10. The role of social media in the proliferation and promotion of Brand Activism.
- Author
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Miguel, Alexandra and Miranda, Sandra
- Subjects
ACTIVISM ,ADVERTISING campaigns ,STRATEGIC communication ,SOCIAL media ,BRAND name products ,SOCIAL networks ,BRANDING (Marketing) ,LITERATURE reviews - Abstract
Copyright of Comunicação Pública is the property of Escola Superior de Comunicacao Social and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
11. Navegar por redes nunca antes navegadas: motivações e engagement dos seniores ibéricos.
- Author
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Miranda, Sandra, Antunes, Ana Cristina, Gama, Ana, Di Fatima, Branco, and Machado, Ana Teresa
- Subjects
SCIENTIFIC knowledge ,ONLINE social networks ,CONSUMER behavior ,PORTUGUESE people ,CUSTOMER experience ,DIGITAL technology - Abstract
Copyright of Texto Livre / Texto Livre: Linguagem e Tecnologia is the property of Revista Texto Livre: Linguagem e Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
12. Discurso de ódio, fake news e redes sociais: uma breve introdução.
- Author
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Di Fátima, Branco and Miranda, Sandra
- Subjects
HATE speech ,SOCIAL media ,MISINFORMATION - Published
- 2022
- Full Text
- View/download PDF
13. Looking beneath the surface: how brands led to consumer engagement in social media
- Author
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Miranda, Sandra Marisa Lopes, Machado, Ana Teresa, and Antunes, Ana Cristina Coelho
- Subjects
Social media ,Relationship marketing ,Consumers ,Brands - Abstract
It is undeniable that the strong growth of social media and content generated in them is presented as a rising tide that came to stay! We are facing a change of structural nature, requiring brands to understand that shift and to adapt their strategies as they start looking at consumers as active partners, developing with them a close relationship, collaborative, deeply relational, reinforcing and strengthening the bond and an emotional connection. This fact led to an explosion of interest in consumer engagement. The opportunities presented by social media to help build close relationships with consumers seem to have attracted the increasing interest of practitioners in a wide variety of industries worldwide. Academic scholarship consumer engagement, however, has lagged practice and its theoretical foundation is relatively underdeveloped and a better understanding of the concept and their drivers is essential to develop accurate strategies. This paper seeks to address some of these issues. From the universe of brands, two popular fashion brands (Cubanas and Paez) were selected, based on RankUPT [1], a statistics website aimed at the analysis of Facebook’s activity in Portugal that makes a daily measurement of homepages, based on the number of fans. A qualitative netnographic study was conducted, through a non-interventionist observational technique, added with a collection of qualitative behavioral data which took place between March and December 2015, and also considering the use of secondary data for the descriptive analysis of the brands in question. Metrics used for measuring engagement were the most commonly used in other studies (e.g., likes, sharing, commenting), along with the de Vries, Gensler and Leeflang [2], Cvijiki and Michaheles [3], and Malhotra, Malhotra and See [4], criteria for the drivers of engagement. The results are discussed and the academic and business implications of the study are examined, in particular for branding and relationship marketing. info:eu-repo/semantics/publishedVersion
- Published
- 2016
14. O poder dos influenciadores digitais: o olhar da comunicação estratégica em relações públicas
- Author
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Pinheiro, Ana Luísa Mota and Miranda, Sandra Marisa Lopes
- Subjects
Social media ,Public relations ,Strategic communication ,Comunicação estratégica ,Digital influencers ,Relações públicas ,Digital communication ,Comunicação digital ,Influenciadores digitais - Abstract
Relatório de estágio de mestrado apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas. Submitted by Anabela Lopes (ateixeira@escs.ipl.pt) on 2021-08-12T08:15:21Z No. of bitstreams: 1 Relatório de estágio- ANA PINHEIRO- 11337- GERP.pdf: 908406 bytes, checksum: 8837500a741a68c55982667c5dda3347 (MD5) Made available in DSpace on 2021-08-12T08:15:21Z (GMT). No. of bitstreams: 1 Relatório de estágio- ANA PINHEIRO- 11337- GERP.pdf: 908406 bytes, checksum: 8837500a741a68c55982667c5dda3347 (MD5) Previous issue date: 2021-07-27 N/A
- Published
- 2021
15. Uma realidade desconhecida que conhecemos muito bem: os desafios do marketing futuro à luz da web 3.0
- Author
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Bento, Pedro and Miranda, Sandra Marisa Lopes
- Subjects
Marketing ,Social media ,Humanidade ,Humanity ,Digital marketing ,Redes sociais ,Futuro ,Technologies ,Marketing digital ,Future ,Web 3.0 ,Tecnologias - Abstract
Dissertação apresentada à Escola Superior de Comunicação Social como requisito parcial para obtenção de grau de mestre em Publicidade e Marketing. Ao jeito da Ilíada de Homero ou do Goodfellas de Scorsese, a entrada em cena da internet na história do marketing aconteceu in medias res. Enquanto área de gestão e comunicação, o marketing possuía há muito os seus pilares, as suas técnicas e os seus vícios, mas o aparecimento e principalmente a massificação da internet alteraram completamente as bases da disciplina e do marketeer. A web 1.0 trouxe consigo novidades e tendências para o marketing, mas foi a transição para o 2.0 que despoletou uma autêntica revolução. Daí em diante, o cliente passou a ser o foco, os conceitos e estrangeirismos adensaram-se, o raio de ação do marketeer alargou-se e o online passou a mera formalidade no meio de tanto potencial tecnológico. Os social media servem como epítome desta realidade da web, desdobrando-se numa interação feita em esteróides, em comunidades, com conteúdos, partilha e muitas trends, como as selfies, os emojis ou os challenges. Em evolução constante, os traços de uma terceira era da internet são já sentidos em diversas esferas e são várias as características revolucionárias associadas ao conceito. A otimização da procura através da web semântica, a utilização de wearables, a realidade virtual e a ascensão de robôs são algumas das características que moldam esta web. As potencialidade em termos de monitorização, personalização e ubiquidade afiguram-se como incríveis para os marketeers e torna-se extremamente pertinente perceber quais as mudanças que as ferramentas da web 3.0 podem precipitar no marketing hodierno. Para o efeito, através de um método qualitativo, foram realizadas entrevistas exploratórias a marketeers, professores e outros partícipes associados às problemáticas da web e marketing, pretendendo-se aflorar o estado atual da internet, os desafios para os marketeers, a influência das ferramentas 3.0, a forma como as mudanças serão sentidas no online e o conflito entre os aspetos humanos e tecnológicos. A investigação confirmou a eminência da web 3.0 e uma desadequação gritante em termos de competências dos marketeers para encarar um futuro exigente. O estudo permitiu ainda compreender os entraves à atual massificação do 3.0, verificar muitas das alterações – positivas e negativas – a ocorrer nos social media e, no fundo, desenvolver uma discussão ampla e minuciosa acerca desta comunhão entre o marketing e as tecnologias da web 3.0. ABSTRACT: Reminiscent of Homer’s “Iliad” or Scorsese’s “Goodfellas”, the internet introduction in marketing history occurred in medias res. As a management and communication area, marketing had already its own bases, techniques and vices, but internet entrance and especially the massification of the web changed marketing operationalization and marketer functions forever. Web 1.0 brought new behaviors and tendencies to the discipline, but it was the transition to web 2.0 that caused a true revolution. From then on, the client’s role was always seen as absolutely central, the use of foreignisms increased, marketer focus widened and being online became a plain formality due all the technological potential we have around us. Social media is like an epitome of this web scenario, including word of mouth on steroids, communities and tribes, contents, sharing processes and a bunch of trends, like selfies, emojis or challenges. In continuous evolution, web 3.0 features are already felt in multiple dimensions of our world and there are plenty of revolutionary tools related to the concept. Search optimization using semantic web, wearables mass use, virtual reality and the ascension of robots are some of web 3.0 main features. The potential in terms of monitoring, customization and ubiquity is huge for marketers, while the spectrum of a brand new marketing seems likely to happen. Regarding this issue, understanding the possible changes caused by web 3.0 tools in hodiernal marketing is highly relevant and interesting. Thinking about this and using a qualitative methodology, we did exploratory interviews with marketers, professors and other professionals associated with web and marketing issues. Our intent was to discuss questions like the current web situation, future challenges for marketers, the influence of web 3.0 tools, the way that influence will affect several online dimensions and the collision between human and technological aspects. This dissertation confirmed that web 3.0 is already part of our present and the existence of a mismatch between marketer’s current competences and those they should have to face a new demanding reality. This study also allowed us to understand the barriers that prevent web 3.0 massification, the myriad of changes – positive and negative – occurring soon in social media and, in general, to develop a wide and meticulous discussion about this communion between marketing and web 3.0 tools. N/A
- Published
- 2017
16. App mobile 'My Delta Q'
- Author
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Santos, Joana Martins Moutinho Dos, Miranda, Sandra Marisa Lopes, and Flores, Ricardo
- Subjects
Marketing ,Social media ,Mobile advertising ,Smartphones ,Mobile marketing ,Aplicações móveis ,Mobile applications ,Redes sociais ,Dispositivos móveis ,Marketing móvel ,Mobile devices ,Delta Q (café) ,Publicidade móvel - Abstract
Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing. Submitted by Anabela Lopes (ateixeira@escs.ipl.pt) on 2017-04-26T17:22:22Z No. of bitstreams: 1 Projecto My Delta Q - Joana Moutinho Santos - Mestrado PM.pdf: 7311909 bytes, checksum: 464f405dc50df80c26d1bac7bcb20251 (MD5) Made available in DSpace on 2017-04-26T17:22:22Z (GMT). No. of bitstreams: 1 Projecto My Delta Q - Joana Moutinho Santos - Mestrado PM.pdf: 7311909 bytes, checksum: 464f405dc50df80c26d1bac7bcb20251 (MD5) Previous issue date: 2016-11-22 N/A
- Published
- 2016
17. A influência do marketing pessoal na gestão de uma carreira de sucesso
- Author
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Frescata, Catarina Isabel da Fraga and Miranda, Sandra Marisa Lopes
- Subjects
Marketing ,Social media ,Networking ,Inteligência emocional ,Emotional intelligence ,Redes sociais ,Coaching ,Personal marketing ,Marketing pessoal - Abstract
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing. Submitted by Anabela Lopes (ateixeira@escs.ipl.pt) on 2017-04-18T14:39:34Z No. of bitstreams: 1 catarina-VF.outSM.FIM .pdf: 636449 bytes, checksum: 116ec4fe3dd8eef7cb13f816078e663e (MD5) Made available in DSpace on 2017-04-18T14:39:34Z (GMT). No. of bitstreams: 1 catarina-VF.outSM.FIM .pdf: 636449 bytes, checksum: 116ec4fe3dd8eef7cb13f816078e663e (MD5) Previous issue date: 2016-11-23 N/A
18. O impacto do word-of-mouth eletrónico na atitude relativamente à marca e na intenção de compra
- Author
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Villinger, Alexandra and Miranda, Sandra Marisa Lopes
- Subjects
Marketing ,Social media ,Word-of-mouth ,Electronic word-of-mouth ,Brand attitudes ,Digital influencers ,Consumidores ,WOM ,Intenção de compra ,Atitudes com a marca ,Purchase intention ,Prosumer ,Influenciadores digitais - Abstract
Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing. Submitted by Anabela Lopes (ateixeira@escs.ipl.pt) on 2019-02-20T10:40:36Z No. of bitstreams: 1 Dissertaçao - O impacto do eWOM na ARM e na IC - Alexandra Villinger.pdf: 1520932 bytes, checksum: 552c649811d2fb6453bda7848d21862e (MD5) Made available in DSpace on 2019-02-20T10:40:36Z (GMT). No. of bitstreams: 1 Dissertaçao - O impacto do eWOM na ARM e na IC - Alexandra Villinger.pdf: 1520932 bytes, checksum: 552c649811d2fb6453bda7848d21862e (MD5) Previous issue date: 2018-12-03 N/A
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