1. Name it as you like it? Keeping pace with social media something
- Author
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Julian Bühler and Markus Bick
- Subjects
Marketing ,Economics and Econometrics ,05 social sciences ,Media studies ,02 engineering and technology ,Computer Science Applications ,Terminology ,Categorization ,020204 information systems ,Management of Technology and Innovation ,Political science ,Phenomenon ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,Information system ,050211 marketing ,Social media ,Business and International Management ,Set (psychology) ,Pace - Abstract
Social media has emerged over the last decade and consequently has accompanying information systems (IS) research. In this paper, however, we argue that researchers cannot keep pace with the rapid changes this topic engenders. This claim is substantiated by a database built from 28,283 articles published in either top IS journals, i.e., ELMA, BISE, and all AIS basket journals, or IS conference proceedings, i.e., ICIS, ECIS, AMCIS, WI, HICSS, and PACIS. We derive a set of 13 keywords that have been used to describe what we call the ‘social media phenomenon’. The results are transformed into a four-phase model and a taxonomical categorization, which provides an exhaustive overview of social media terms and trends and reflects the main research issue facing academia: The fact that the versatile social media phenomenon in its current phase is dominated by just two terms—“social media” and “social network”—or imprecise “such-as-Facebook” analogies.
- Published
- 2018
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