1. Peranan Media dalam membentuk Struktur Pengetahuan Politik: Pengundi Muda Baharu di Malaysia.
- Author
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Sah Allam, Siti Nurshahidah, Mustaffa, Normah, and Shahizan Ali, Mohd Nor
- Abstract
In a democratic country like Malaysia, the media plays a vital role in shaping the structure of political knowledge and encouraging political participation among new young voters. Lack of empirical study on structure of political knowledge among new young voters in Malaysia conducted even the topic of political participation readiness gain popular in political forums. The objective of this study are to analyse the level of political knowledge structure from 1) democratic information dimension, 2) election information dimension, and 3) political party information dimension among new young voters in Malaysia. This study uses a quantitative approach with a survey method on 547 respondents aged 18-26 throughout Malaysia from the North, East, West, South, and Borneo Zones. The findings reported that new young voters in Malaysia have a high level of political knowledge on democratic information and election information. However, for political party information at a moderate level. This study suggests that the SPR organize an outreach program in collaboration with the Ministry of Youth and Sports, the Ministry of Education Malaysia, and the Ministry of Higher Education in promoting voting awareness campaigns purposely to increase engagement of new young voters with government entities. Uploading photos, creating content on social media, and tagging the government entities. By using 'prompt' strategy and algorithm tools, it helps new young voters in Malaysia who are less interested in politics gain exposure to political information through government policy information and finally, shape their structure of political knowledge. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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