Search

Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Strategic management aims to guide the organizational process in a systematic way, allowing the definition of the best path to follow to achieve one or more objectives, within a previously defined context. The research aimed to map the scientific production on the influence of strategic management for the survival of micro and small companies. The methodology adopted was the bibliometric review, with a time frame from 2012 to 2022. To carry out the research, database tools were used, as well as articles, dissertations and theses related to the themes. It was possible to identify the main lines of investigation, as well as the predominance of research techniques and the main topics addressed. It is suggested that future studies use the longitudinal approach to analyze the influence of strategic management on the survival of micro and small companies; in addition to investigating the role of strategic management in the economic resilience of micro and small companies in the post-pandemic context. [ABSTRACT FROM AUTHOR]

This article aims to analyze the development and implementation of innovations in MSE participating in the ALI Program in Maceió/AL in the context of the COVID-19 pandemic. Methodologically, a multiple case study was carried out, based on documentary research, based on three successful cases of MSEs participating in the ALI Program, who were affected by the impacts of the pandemic. The results showed that the process of developing and implementing innovations involved the identification of business dilemmas/problems and the subsequent development of solutions. While Companies Alfa and Gama initially worked on problems already arising from this context, related to the search for alternatives to ensure revenue and overcome the crisis, Company Beta 2.0, which was looking for new markets and to create its own products, was only faced with the impacts of pandemic a posteriori, having to redefine the direction of the solution to be implemented, from the physical to the digital environment. As for innovations, in most cases, companies implemented them in processes, focused on marketing and sales, as in Alfa and Gama Companies, or the development of products and business processes, as in the case of the three companies, since the context of the pandemic required new ways of acting in the market, associated with the need for physical distancing. Thus, this research contributes to the understanding of patterns of development and implementation of innovations in MSE, mainly associated with external factors, such as the scenario of the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

Micro and Small Enterprises are essential for the economy to produce wealth and participate in a large part of the Gross Domestic Product - GDP of Brazil. However, the market is the lack of foresight of the projects and the execution of other tasks such as management, existence of working capital, management of working capital management, management among which culminate in the death of enterprises. In this sense, the question is: what is the role of the manager in facing the challenges of micro and small companies? Therefore, the objective of the research is to understand the role of the manager in facing the challenges of micro and small companies through a literature review of articles, books and data related to the theme. The results obtained identify that businesses go through recurring challenges, where they are related: interest in cooperation with competitors, they do not have technical knowledge about commercialization, lack of knowledge of the clientele, passage in relation to the competition of competitive advantages and no understanding of the importance of intangibles in the Business. However, it is concluded that the manager is the agent of coping with adversities and fundamental to the success of micro and small companies in Brazil. [ABSTRACT FROM AUTHOR]

Copyright of Ciências Sociais em Perspectiva is the property of Revista Ciencias Sociais em Perspectiva and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Producao Online is the property of Associacao Brasileira de Engenharia de Producao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Research focused on exposing the scope of corporate social responsibility (CSR) strategies of micro and small companies of the Metropolitan District of Quito, Ecuador, as well as their contribution to the sustainable development of the city. The analysis unit is considered to be several small companies belonging to the Chamber of Small and Medium Industry of Pichincha CAPEIPI (by its acronym in Spanish), as well as other micro companies that agreed to be part of the investigation. Through interviews, the guidelines of a business code of conduct will be determined on basic issues of corporate social responsibility, as well as elementary concepts of sustainable development. Based on the information collected, it is intended to establish a situational diagnosis of how the MSMEs of the Metropolitan District of Quito are doing in terms of Corporate Social Responsibility considering strategies and practices applied in their activities. [ABSTRACT FROM AUTHOR]

The aim of this article is to analyze the operationality of cost management among the MPEs which operate in the dimension stone mining and processing sector, seeking emphases related to the presence of isomorphism. In order to implement this study, 164 micro and small companies were analyzed; fifty-six of these are from the mining sector and 108 from the dimension stone processing sector. A structured questionnaire was used as the data collection procedure. Three distinct approaches were used in the statistical analysis of the collected data: descriptive statistics, univariate analysis using the Mann- Whitney U test and multivariate techniques, such as Cronbach's alpha, exploratory factor analysis and cluster analysis. The results of this research demonstrate the presence of mimetic isomorphism in cost management practices, independent of the companies' economic activity. Based on this study, it was observed that future research should further develop the characterization of this economic phenomenon and study which resources would be required to improve cost management in micro and small companies in the segment analysed. As a result of the study, cost managers can reduce the repetition of best practices that do not apply to micro and small enterprises. This mere repetition, a simpler path, may become inadequate. [ABSTRACT FROM AUTHOR]

This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation in micro and small companies, and the main objective is to analyze the relationship between innovation and organizational communication. It was applied the case study method and document research for interpreting a diagnosis instrument called "Innovation Radar" in a small business company located in the countryside of São Paulo state. The diagnosis is made based on assessment dimensions aimed at checking the maturity and the degree of innovation in micro and small companies. By evaluating these dimensions it was possible to build analytical frameworks and highlight the influence of corporate communication in promoting innovation. The results indicate that every dimension of the "Innovation Radar" can improve their performance by means of corporate communication. [ABSTRACT FROM AUTHOR]