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Within the discourse connecting design and innovation, there has been a growing emphasis on the importance of cognitive processes in relation to design methods. However, the over-emphasis on cognition fails to clearly identify the triggers of change necessary for service innovation. In response, this article draws on classic American pragmatism and service-dominant logic to highlight the underappreciated role of actors' bodily experiences when using design methods for service innovation. The authors of this paper posit that design methods stage aesthetic disruption, a sensory experience that challenges actors' existing assumptions. In doing so, the use of design methods can lead to destabilizing the habitual action of participating actors, helping them to break free of existing institutions and contribute to service innovation.

This paper discusses the impact of service design by zooming in on the case of service prototyping. It is suggested that prototyping services is different from prototyping in other disciplines and shows how by discussing prototyping on different levels. On the service level of prototyping, a technique called ‘service walkthrough’ can be a way to understand whole service experiences. The service walkthrough was used in three cases. On an abstract level, what the service walkthrough adds is a technique for service design that allows exploration of the relationship between touchpoints such as composition, continuity, and consistency. In the cases studied, the walkthroughs increased empathy for different roles in the services while generating insights about e.g. technical requirements, transitions between touchpoints, and expectations at various moments of the service. The paper ends with a discussion about the relationship between touchpoints and the potential scope of the service walkthrough technique.

Service-dominant logic (SDL) is a theoretical framework that has impacted the development of service design. Resource integration, a core concept in SDL, provides a distinctive perspective that changes the perception of value in situations of interaction. In this paper, we explore the implications of applying the resource integration view on interaction in the context of an illustrative design project. We argue that considering the resources of each actor in a design situation elevates the discussion towards a more strategic level of service and value creation. Through the example, we draw implications of utilising this perspective in specifying, positioning and shaping interactions in the system to provide value for different actors.

A defining characteristic of service design is the use of external representations, which support designers in making intangible aspects of services accessible and shareable. Both current and future states are externally represented, using different service design techniques, for the purposes of articulating insights, learning, communicating, collaborating, and maintaining empathy for customers. The purposes of, and techniques for, making external representations were compared with benefits of using external representations to think, suggested by the theory of distributed cognition. The analysis indicated that the service design techniques could be divided into two groups: definite and ongoing. The analysis also revealed that none of the included techniques explicitly supported designers in making multiple simultaneous representations of services. The research contributes knowledge about how the externalizations relate to benefits of making external representations, and about how to choose and use...

The scope of service design calls for holistic design techniques that represent multiple service moments. One such technique is the service walkthrough that can be used to prototype and formatively evaluate services. A service walkthrough is an enactment of several consecutive service moments. This paper informs decisions about how to set up service walkthroughs by looking at two kinds of walkthroughs in a case study: with pauses for discussion and feedback after each service moment, and without pauses where the entire service journey is walked through before comments and feedback are collected. The case study did not show any differences in the content of the feedback, but more feedback was given in the walkthroughs with pauses. The feedback in the paused walkthroughs was also more detailed.

This full day workshop intends to explore approaches, methods and techniques that can be used in participatory prototyping of services. The participants will contribute with their experiences of different ways of working with participatory prototyping. During the workshop the participants will share, explore and give feedback on the method or case that they present. By engaging in other methods there will also be a learning activity. Another aim of the workshop is to initiate research and development of knowledge within the emerging field of participatory prototyping of services and product service systems. One particular interest regards the relation between details and “the whole”. The emphasis of the workshop is to have creative learning experiences.