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In Mexico and Honduras, journalists face violence from state and non-state actors and almost complete impunity. Given a lack of effective state protection, some resort to alternative means of (self-)protection and justice-seeking. Via analysis of 67 interviews with journalists and protection actors, this article shows how many reporters use journalistic and profession-specific forms of self-protection and analyses their benefits and challenges. It adopts a novel analytical approach building on insights from diverse areas of research on people's responses to violence and insecurity. Scholarship on civilian responses to armed conflict offers a relevant framework for understanding self-protection measures. Although measures such as "avoidance" and "accommodation" of violent actors are a means of survival and short-term physical protection, they bring significant new risks. Above all, they can undermine trust from the public and within the profession and the usefulness of journalism for society. Drawing on literature on the protection of human rights defenders, the analytical framework is extended to show how some journalists also engage in broader self-protection strategies around transforming their work. These strategies combine protection and professionalisation and aim to boost journalists' internal and external support and credibility. [ABSTRACT FROM AUTHOR]