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The article reports on the increasing use of consumer merchandising contests in stimulating sales in the U.S. in 1959. It cites several companies adopting the strategy including du Pont chemical company, which held a million-dollar national consumer contest to promote its automotive waxes and polishes. Reuben H. Donnelley Corp., a direct mail and telephone directory advertising specialist and a promoter of such campaigns, reveals that the growth of contests started in the past several years.

The article discusses how contests presented as part of marketing campaigns and sales promotions can lead to legal difficulties. Contests are subject to many federal and state regulations and can lead to class-action lawsuits. The author differentiates between sweepstakes, contests and lotteries. Lotteries may be prohibited by gambling laws. Sweepstakes must not include entry requirements that qualify as consideration such as the purchase of a product or additional fees. The author suggests sweepstakes be designed to use alternative methods of entry (AMEs). Contests do not involve the element of chance and may use Internet voting to decide winners. A class-action suit was filed against television network National Broadcasting Company (NBC) regarding a promotion using text messaging.

Reports on the United States Congress' crackdown down on magazine sweepstakes. Success of promoters in enticing people to buy magazine subscriptions by offering million-dollar prizes; Major companies operating the sweepstakes; Amount of mail sent out each year by the sweepstakes companies; Sweepstakes industry's goal regarding federal regulations.

Assesses several marketing campaigns for casinos launched in 2006. Comp a friend holiday card from Rio All-Suite Hotel and Casino; Greyhound pets photo contest of the American Greyhound Track Operators Association; Extreme Human Bingo from San Manuel Indian Bingo and Casino. INSET: Turning 'worst' to 'first.'.

Presents a guide to using sporting goods in sales promotions. Strong demand in the incentive industry; Outdoor World Incentives' campaigns; Logical choice to tie into a company's product or incentive theme; Popularity of basketballs; Football in consumer campaigns. INSET: Baseball's back..

The article offers information on the "I Want Chu" Kiss My Lips Contest 2011 of Rohto Pharmaceutical Co. Ltd., an activity to promote Mentholatum Lip Care. It states that the grand prix winner will be chosen based on the votes by the public. It mentions that the company set up voting sites namely the Twitter feed and the Facebook page, which features individual-looking lips photos.

The article offers information about the features of STM backpack for Australian Macworld reader who sends in the most intriguing help query. The STM backpack has a large compartment, it has a space for notes and exterior pockets for iPod, water bottle, newspaper and others. Also provided, is an exterior mesh pocket for lunch. Moreover, the straps and back system are designed comfortably for the users, like all STM bags, it does not look like a laptop. One can eligibly take the bag by sending query for consideration in Help folder including one's full mailing address to win the sports backpack.

The article offers information on a promotion of tour operator Alio. The company will be giving away a travel package to agents who booked at least one room night in its 2007 Las Vegas brochure. The booking must be made between December 11, 2006 and January 13, 2007. The components of the prize package are presented.

Presents a guide for companies on running an effective sweepstakes promotion. Planning; Theme and mechanics; Rules; Prizes; Administration; Support.

The article informs that brewer Carlsberg UK has been launching an on-pack promotion presented by Carlsberg Fan Squad and led by Sky Sports Soccer Saturday legend Jeff Stelling with an aim to reach 1.6 billion Great Britain consumers. It mentions that consumers will get the chance to win prizes after visiting the digital Festive Football Calendar website. It informs that advertising will be supported by digital advertising and featured on sports network ESPN and other key football fan sites.

The article reports on the plan of the Home Shopping Network Inc. (HSN) to launch its largest customer acquisition campaign as part of its 31st anniversary in the U.S. on June 28, 2008. The campaign's theme "Come on in" is aimed at attracting new consumers with the promise of prizes ranging from a Cadillac to parties with the personalities who tout their products on the home shopping network.

The article announces a contest launched by Sunwing Vacations in the U.S. It states that agents selling tickets to Sea World, Aquatic or Busch Gardens theme parks in Florida can win a trip to the Sunshine State Parkway. Prizes include three nights accommodation at the Raddisson Resort in Orlando and airfare for two from Toronto on Sunwing Airline. The contest will close in June 3, 2008.

The article reports on an Internet contest which is being sponsored by Eight O'Clock Coffee. The contest allows consumers to visit a website established by the company and list eight reasons why they should win a wedding celebration for up to 100 guests at an estate in the Hamptons on August 8, 2008. The contest was developed in an effort to bring attention to the coffee brand which is owned by the Tata Group.

The article announces a new promotion of Ludwig Drums, which will run until March 2007. The winning consumer will receive two VIP tickets and backstage passes to a concert by the music groupKillers. Ludwig will also be giving away Ludwig Blue Ice drum set and Black Beauty snare drum. Ludwig national sales director Dana Jo Cox says that this is one of the largest promotions the company has ever done.

The article reports on marketing strategies of several companies. Vision X Off-Road has launched its Jesse Jones Old School Trophy Truck lunch box. Vision X also offers to produce private-label versions of the lunchbox for other companies. GMB North America has started its iPod Shuffle giveaway contest to celebrate its 30th anniversary.

The article features giveaway prizes for readers of the journal "Woman's Day," with promo period from September 14 to October 12, 2006. One can advance scrapbooking with the use of Epson Inc.'s Stylus Photo RX700. Another winner will receive a $2,000 gift certificate for a weekend getaway package to Bahamas, Mexico or Hawaii. Estée Lauder Cos. Inc. is giving 20 readers Advanced Night Repair Protective Recovery Complex and Advanced Night Repair Eye Recovery Complex.

The article offers information regarding on the prize the winners can take on the Pulse Travel Prize promo of the journal. This month's Travel Prize winners can choose from hundreds of delightful locations for a relaxing short break for two at any Great Britain Superbreak hotel, up to four-star grade, with two nights' accommodations, breakfast, VAT and services charges.

The article announces the recipients who won in the promotion initiated by Kiwiplan Inc. Tom Black of Norampac Inc., along with his wife, was the recipient of the prizes and were sent to New Zealand, where the Kiwiplan's Corporate Development Center is found. The couple expressed their appreciation to the place. They were amazed by the beautiful scenery they have seen and the natives they have acquainted. They also visited the plants of the company during their stay in the country.

Features the new SmartTouch-XL premium shaver by Philishave. Decision of "Rugby World" to present new shavers to the lucky readers; Terms and details of the contest; Contact information.

Presents several promotional prize contests in advertising. Details of the Berghaus Ltd. shoe promotion of its Explorer IV GTX boots; Promotion of the highly acclaimed motion picture "Downfall."

Presents a promotional photo caption contest by The Rugby Store in Twickenham.

Reports on the shopping spree contests and in-store sampling of commercial products being held by PW Markets in San Jose, California until December 30, 2005. Schedule of the contests; Requirements for customers who will participate in the contests; Effect of the events on the sales of the company.

Presents a contest by Ultalife Ltd. for the promotion of its leading-edge nutritional products that assist sportsmen and women in maintaining optimum physical condition. Significance of the products in supporting lean body tissue, increasing stamina, improving performance, accelerating recovery time and keeping oneself in shape; Prizes to be won; Contact information.

This article presents photographs of whitening pens which can be won by joining the "Pearly Whites Contest." Interested people are requested to e-mail their name and address to editor@dancespirit.com with "Pearly Whites Contest" in the subject line. The photographs displayed includes: Stitch Kit by Bunheads; Massage cramped arches with Foot Rubz by Sure Foot; Bobbi Brown's Creamy Concealer Kit; Gal Pal Garment Deodorant Remover; Res-Q Ointment by Suit's Bees; Oral-B Rembrandt's Whitening Pen, Johnson & Johnson's First Aid To Go! Kit.

Reports on the scratch & win promotion offered by Choice Hotels Canada to families in September 2004. Prizes for scratch & win cardholders; Brands of Choice where the promo is offered.

The article relates the method used by the staff of Macworld to gauge how easy it is to win in the sales promotion launched by Pepsi and Apple in the U.S. in 2004. The odds of winning the grand prize in the Powerball lottery are one in 80 million. But grab a bottle of Pepsi, Diet Pepsi, or Sierra Mist that's part of the current iTunes Music Store promotion (cosponsored by Apple and Pepsi), and a person has a one-in-three chance of walking away with a free song. The staff put those one-in-three odds to the test and decided to round up as many Pepsis they could find and see if 33.3 percent of them came up winners. They settled on a 30- soda sample size--enough to give meaningful results without depriving too many Northern California Pepsi drinkers of a chance to win free songs from Apple. Since no one can drink 30 sodas in one sitting, the staff found out how many winning caps they had by using a method first posted at MacMerc.com: tilt the bottle to a 25-degree angle, and look at the bottom of the cap. If you see the word again, you're out of luck; if you see the word song or a random string of letters and numbers, you've just won a free song. All told, the 30 bottles of Pepsi products yielded 14 free iTunes songs--a more-than-acceptable 46.7-percent success rate.

Reports that Carrington Wire is launching a sales promotion for its Rynails 10-kilogram Contractor Packs and five-kilogram Trade Packs of nails in Great Britain. Concealment of 200 gold nails inside promotional Rynails packs; Prize of a gold nail or an Estwing hammer; Marketing materials into merchants; Presentation of prizes at the Interbuild exhibition.

Reports that Keelsupply customer Morris Plastering and Drylining in Stockport, England has won the first prize in British Gypsum's Gyproc Dri-Wall Adhesive "Universal Choice" prize draw. Trip for two to Orlando, Florida; Promotion to reinforce the speed and reliability benefits of Gyproc; Branch night out as the prize to Keelsupply for producing the lucky winner; Success of promotion for merchants and customers.

The article features the toy awards industry as an alternative approach to promote toy products in the U.S. The toy awards industry is composed of entities that measure the play value of toys and issue appropriate awards or seals of approval. Lisa Orman of KidStuff Public Relations stressed that if a product wins an award, it would give a positive impact to the specialty retail market and to parents.

The article offers tips on how to launch a successful sales promotional event. It states that before offering prize contests to promote sales, factors have to be considered like federal laws, Postal Service regulations and states laws governing lotteries and gifts. In addition, careful planning should be made to ensure its legitimacy and to apply rules on how to market and advertise the event. The author also mentions the need to have enough supplies to meet the demands of the prize giveaway.

Focuses on the allure of travel promotions in Canada. Challenge of ensuring that the partners are a good fit; VIA Rail Canada's belief in contests; Tool for raising awareness of specific programs; Way for a company to say thank you to customers. INSET: The plain old trip giveaway gets sophisticated..

The article reports on the consumer-facing airfares to anywhere campaign, in conjunction with social media activity, with up to $50,000 Qantas airfares as prizes, launched by the travel company Helloworld Ltd.

This article features the promotional campaign of Orbitz which focused on the concept of letting consumers act as contestants and observe how they fare against the other contestants. Focused on utilizing the social networking skills of people, Orbitz launched the "Fill the Plane" program that challenged participants to fill 300 seats on an online airplane-seat diagram the soonest time possible. It gave the winning entrant the chance to win a trip for 300 people to Aruba, Las Vegas, Nevada or Orlando, Florida.

The article discusses Internet marketing by the chain restaurant company TGI Friday's. The chain introduced a new advertising mascot on its page on the online social network Facebook, in a promotion which offered persons who became "friends" of the character on Facebook would be presented coupons for free food items if 500,000 friends were created in a month. That figure was reached in a week, threatening to make the promotion a financial disaster.

The article examines marketing by Sabritas, a snack food company which is a Mexican subsidiary of Pepsico. Rather than offer rebates on its products, the company placed actual money inside the packaging of some its snack foods, with all containing at least a coupon good for a free product. The promotion was a considerable success, with sales increasing by 20 percent.

The article reports on the launch of Knaack LLC's Weather Guard 2008 Tough Truck Driveaway promotion in Crystal Lake, Illinois. It is a promotion that will run until November 30, 2008 wherein the company will give away a 2008 Toyota Tundra to one grand prize winner that is fitted with various Weather Guard storage equipment and accessories, including an aluminum saddle box, aluminum low-side boxes and an ATR ladder rack with accessory side rails.

The article discusses a marketing campaign for PR firm Seventy Seven PR. The campaign, which was basically a contest, aimed to market the Ideal Home Show, which showcases household gadgets and devices. Promoted by Daily Mail Group, the Innovation Nation competition attracted 10 home inventors. The competition was broadcasted online, enabling viewers to participate in the selection of winner.

The article outlines the laws and rules that are in place that must be followed in order to have a successful marketing promotion. The author explains that a company must make sure that the promotion does not fall under the category of an illegal lottery. The complications involved with intellectual property are also described.

The article reports that Buick, the automobile line, is running a contest where the winner will have golf star Tiger Woods as their personal golfing caddie. The contest winner will play 9 holes of golf on the Torrey Pines golf course in October 2008, with Woods carrying their clubs for them. The article describes the advertising and publicity campaign details.

The article discusses an event titled "Ultimate Couch Potato Competition," which pits four competitors against one another at ESPN Zone bar/restaurants in New York City and Chicago, Illinois, and each competitor must sit in a chair and watch television. Each competitor is not allowed to fall asleep and they are only permitted to go to the bathroom every eight hours.