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Presents the results of "Supermarket News" periodical's 2005 Survey of Manufacturer Promotional Practices which focused on the use of couponing as a promotional tool in retail trade in the U.S. Factors that caused the decline in redemption rates in 2004; Types of media that will most effectively support consumer promotions; Methods of sampling favored by most respondents.

The article discusses the selling strategy for retailers selling fruits and vegetables to drive stronger consumer interest. It focuses on the idea of bringing new produce varieties that when merchandised and marketed well can entice customers. It notes the introduction of demo product into individual stores as it is still the best way to hook consumers. Also suggested is the establishment of a department within the department to showcase new and unusual items that are not marketed on price.

The article reports on the focus of fresh perishable demoing on education. Crossmark senior vice president and New Concepts in Marketing (NCIM) division head Michael Stern mentions the aim of such promotion towards content, nutrition and food preparation. It also notes their sampling of several retail firms and stores which include Kroger Co., Ingles Markets Inc. and WinCo Foods Inc.

The article offers suggestion for making sure customers realize how special the offerings are. It suggests placing sample items for customers to test in front of purchasable product and putting the merchandise in the facilities to drive sales. It recommends considering partnering with a non-competing business as well as making a sample size and using them as a bag-stuffer or gift with purchase.

The article discusses sampling or tasting as a selling tool for retailers. Topics discussed include some studies showing how sampling boosted retail sales, benefits of having a sampling table staffed by a friendly person, types of samples to be handed out including chocolates by the cashwrap, fresh lemonade, cookies and items that relate to specific merchandise categories.

Reports that Quaker Oats will revive its faltering Snapple Beverage brand by giving away free samples of iced teas and fruit drinks in the United States. Boosting sales; Potential restructuring of Quaker if Snapple lags after the campaign.

The article discusses ways on how to increase print newspaper circulation without putting additional investment. The author suggests offering an EZ pay program to consumers through their credit card so that their subscriptions will be automatically renewed. He mentions the need for newspapers to improve their Internet sales channels. He also recommends doing sampling campaigns by providing courtesy paper to non-subscribing households.

This article discusses how the act of giving serves as the key to making sales. According to the author, more and more companies recognize that offering and giving customers something extra than what they will purchase is the key to making sales. He explained how the power of free, of playing with merchandise, of personalized experiences, of enhancing the purchase, of a second home experience and of expressing individuality attract and encourage customers to buy a product or a service.

The article discusses the belief of Kolkata, India-based fast-moving consumer goods (FMCG) retailer Yours Food Pvt. Ltd. about the effectiveness of free product sampling in connecting with consumers and getting their feedback. Topics covered include managing director Satya Narayan Agarwal's explanation of the company's in-store marketing initiatives and expansion plans including diversification into the tea category and expansion in eastern India.

The article discusses the 31 Days of German Riesling, a month long summer promotion organized by Wines of Germany, the German Wine Institute, from July 1-31, 2015 to raise awareness of taste, versatility and food matching ability of wines. It reveals that total 15,000 samples have been surveyed for the event and 101 trade outlets have joined the campaign. It reveals that organizer will supply a range of point-of-sale materials such as pens and badges to all participants.

The article discusses how salespeople can use free samples to close the sale. Salespeople recognized the effectiveness of offering free samples in building customers' trust to the product or service. Salespeople are advised to provide a workshop, a phone conference or a webinar to prospects in order to keep costs down. The establishment of a boundary between free and paid service is also suggested.

The article offers tips to guide product launches. Sales personnel should break down the launch processes into smaller pieces. Also, it is important to make sure that customers really need the product. Another significant thing to do is to ensure that electrical distributors know about the product. Other strategies include the provision of samples to customers, and the use of new products to bolster reputation as a solution-provider.

The article focuses on the emergence of a new form of marketing strategy called experiential marketing, which means to engage consumers' emotions through firsthand, sensory experiences with products in the U.S. It cites a report by international marketing agency Jack Morton Worldwide, which revealed that 75 percent of companies surveyed are planning to increase spending on experiential marketing in 2008. Another marketing method mentioned in the article is food sampling at grocery stores.

The article deals with the importance of sampling to the promotion of new products in the U.S. Gerber Products Co. secured a major presence in Wal-Mart Stores units last month to sample Gerber Organic, a new line of 26 items, including whole grain cereals, baby food, juice and toddler fruits. Likewise, Coca-cola is conducting sampling in stores to introduce its new Nestea ready-to-drink iced tea line. INSET: Pass the Fries.

Discusses the results of a survey on the importance of sampling specialty cheese conducted by the Wisconsin Milk Marketing Board in the U.S. Number of respondents who indicated that they will not buy an unfamiliar variety of cheese without having the opportunity to taste it first; Advantages of using explanatory signs and product cards to describe the flavor and texture of the cheese; Information on a consumer class to be conducted by cheese specialist Scott Zeinert.

Reports on the record attendance of the bedding plant pack trials in California. Participation of growers and retail buyers for chain stores and garden centers; Emphasis on the importance of marketing programs and point-of-purchase materials; Products, equipment and services featured in different trial locations.

The article reviews subscription services listed on SubscriptionBoxes.com as of 2013 which offer monthly shipments of boxed supplies for various hobbies, including the beauty product sample mailing service Birchbox, the dog supplies sampler BarkBox, and the women's underwear sampler Panty Fly.

The article focuses on sampling of cosmetics. People wants to try new products if they are free. The cosmetic companies spend billions of dollars on marketing through sampling. A survey found that about 92% of consumers would buy a new product if they liked it after receiving a sample. The samples need to contain enough product to be useful.

The article reports that Wegmans Food Markets Inc. has got an early start on a chainwide back-to-school event featuring samples, recipe cards, tips and ideas for back-to-school meals in its fresh-food departments. The event was held in August 2009. As stated, shoppers could pick up copies of a "How to Pack the Perfect Lunch" checklist, along with their lunch bags, reusable bags or freezer packs.

The author reflects on advanced consent marketing offer in the U.S. She discusses that free-trial offers allow consumers the opportunity to sample products or services without risk and obligation while continuity and automatic renewal programs allow consumers to receive products or services without risking interruption. She added that Federal Trade Commission (FTC) conducted a workshop to examine online negative option offers.

This article features products that companies are allowing consumers to sample prior to purchasing. Enomatic Machines opens high-end bottles of wine at shops for customers to taste. The Nike Trial Van travels Europe offering joggers a chance to take shoes out for a run. To promote the show "My Boys," TBS delivered DVDs of the television show on pizza boxes.

This article deals with the effectiveness of in-store sampling in the Canadian food industry. What makes food sampling effective is having a demo person who is knowledgeable about the product he or she is serving. Christena McDonald, president of Consumer Concepts Corp., explains that one cannot just put any demo person in a store anymore, one have to have someone who knows the product, its advantages and its unique qualities, and who can convey all this to customers. When and where possible, Matthew von Teichman of Life Choices Natural Foods, will try to set up demo booths without going through an in-store sampling provider. He also looks for people who fit the image of the products--someone who is fit and healthy.

Presents product sample offered by various business enterprises in the U.S. Free trial offered for the customers of Maytag Corp. stores; Test ride provided by General Motors Corp. during its AutoShow in Motion; Rentals and hands-on instruction at Home Depot Inc.'s Tool Rental Centers.

Provides information on an in-store demonstration launched by the meat department of Schnuck Market stores with the representatives of the Sayersbrook Bison Ranch to introduce bison to dieters and meat eaters in the U.S. Availability of frozen bison patties; Nutrient content of bison; Aim of the demonstration.

Presents tips on shopping in a supermarket. Reason behind the cooler temperature in a supermarket; Use of food sampling; Arrangement of items in shelves.

The article reports on the decision of Arcade Marketing, supplier of fragrance sampling technology, to introduce the new sampling format called ClearTouch. Debra Leipman-Yale, president of Arcade, claims that the new format will increase speed-to-market, as well as offer fragrance marketers greater creative freedom. It can be placed on top of creative visuals where print ads and fragrance samples can be experienced.

This article looks at the promotional campaign being kicked off by the Pepsi Cola Company that features a huge inflatable character. The monster is in New York City and will appear at the Super Bowl and be featured in a commercial. The choice of a monster was made to reflect the large size of the promotional effort where Pepsi merchandise will be handed out to the American public.

The article offers suggestions to gourmet food retailers on the benefits of product sampling in stores. It is informed that one way to drive traffic to store is to make it a fun and exciting place via sampling multiple items in many locations throughout the store. According to the author, sampling of a food product provides risk-free shopping experience and thus it results increased sales.

The author comments that some photographs and samples from companies are not genuine and are meant to deceive customers. He argues that photographs in some lighting brochures and catalogs which supposedly represent real products on real job sites are fabricated and that one should not believe any photo unless one has been in the site. He adds that some people use computer programs to produce photometric test results which are not official.

The article reports on the increased promotional product sales in the U.S. in 2005, according to the Advertising Specialty Institute (ASI). According to the ASI, most orders of branded items from distributors average less than $1,000 because they are purchased by smaller businesses. Many prominent agencies, however, such as Draft, Carlson Marketing and Ogilvy's 141 Worldwide often bypass services like ASI and go directly to suppliers in attempts to manage cost of large orders or to have a unique product produced.

Reports on the trends concerning sampling programs offered by marketers in the U.S. as of October 2005. Benefits of the sampling program for U.S. consumers; Background on the sampling model of VistaPrint USA Inc., and Internet-based printing company.

Presents several promotional products. Features of the media kit for the launch of the LoveKylie lingerie collection designed by Pead PR; Food basket to celebrate the first "Foodtown Magazine" People's Choice Awards; Miniature cake from the City Cake Co.; Features of a card designed by M&C Saatchi;

The article offers strategies for selecting promotional items. Promotional items are too often meaningless trinkets that make a firm look more like a toy factory than a serious competitor. It may not make or break a sale on a trade show floor. As with any marketing effort, strategy remains the cornerstone of successfully selecting promotional items. No solid marketing campaign would begin without a strategic brief, likewise, no promotional items should be ordered without first considering their basic strategic purpose. There are several easy ways to enhance promotional products. First, it is important to ask the same questions about promotional items and marketing campaigns. Considering partnering with a promotional items procurement firm is another way of making promotional items work even harder. It is also important to consider a partner's ability to meet the firm's operational needs. Overall, promotional items should be used the same way other marketing tools are used to achieve the best return on investment. INSET: Further enhancing promotional items.

The article focuses on choosing promotional products that reflect brand and help reach the target market with great precision. Promotional products are a useful method of promoting a company, product or service. They also serve as an extension of a brand. Promotional products don't necessarily have to be expensive, but they should be of high quality and unique in some way. If the target market is young people, the products should project youth. According to market research, average decision-makers require nine to 11 exposures to a product or company before they decide to purchase. Additionally, it takes 10 good exposures to overcome one bad exposure. In the future, a good measure might be to think of cost per exposure. It is also important to consider how promotional products are bought. Buying from the lowest bidder may ensure a great price. In competitive situations, promotional distributors do not always bid on identical products. They may look alike, but there can be great variations in product quality between manufacturers. This is particularly true if one of the distributors imports the products directly from Asia. Other elements that can compound the price issue are costs for setup, artwork, shipping and taxes.