Search

This article emphasizes the importance of the life insurance companies to keep their presentations simple, with clear language and technical terms that are easily understood. Insurers, when arranging life insurance protection and handling of funds of an average U.S. family, should keep in mind that the average life insurance policy holder is not as financially sophisticated as the typical corporate stockholder, and therefore not as familiar with business and financial terminology. It is sometimes necessary to discuss certain technical questions with a prospect or policyholder. But its usually possible to give the explanation everyday language that he can understand, instead of assuming that he can absorb technical life insurance terms.