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The European Union introduced Regulation No. 1151/2012 to delineate the optional quality term "mountain product," aiming to preserve and promote the originality and authenticity of mountain foodstuffs. This research endeavors to delve into the comprehension and perception of the mountain label, considering awareness of the label and willingness to pay. With the remarkable increase in the adoption of the mountain label among producers in the mountain regions of Romania, this study seeks to investigate whether consumers purchasing the product in the market are cognizant of the provisions outlined by the National regulatory bodies and authorities for the mountain label. A general consumer survey with questionnaires was planned, organised, and implemented within Brașov city to elicit necessary findings. Although, the consumer was aware regarding the benefits associated with products with mountain label and also the places to easily find the mountain label, the consumers (50.77%) perceived mountain labelled product to be expensive. Similarly, only 47% of the respondents were interested in paying more for the products with mountain labels and 50% were completely unsure about their purchasing decisions, which indicates a clear unsurety in the mind of the consumers. The consumers (70%) seemed unaware about the mountain label although they had general idea regarding mountain products and the categories of products that are made available in the market verified by the agencies. The findings of this research can be beneficial to initiate different promotional campaigns launched at consumers to better educate them regarding mountain labels and to avoid misleading the consumer with any use of terms related with mountains and assist in overall mountain sustainability. [ABSTRACT FROM AUTHOR]

Mountain products have been introduced in the EU supplemented with governing regulations to mainstream the products originating from mountain areas with adequate market facilities and use as a differentiating tool compared with conventional products. Since its formalisation and adoption of relevant laws in the national context in Romania, the adoption of the optional quality term Mountain Label among the producers has been astonishing. Considering the good market in Romania for quality and locally sourced products, mountain labels and their use among the producers were regarded as having a better impact on the economic and market status. The research intended to pursue an answer in the same direction to see if producers were able to fully exploit the EU optional quality term Mountain Label scheme at the national level in Romania or if there was dissatisfaction among the producers with the rules of utilizing the label. A general producer survey with questionnaires was planned, organized, and implemented on the three mountain massifs surrounding Brașov city to elicit the necessary findings. Due to continuous support from the relevant authorities in the registration of the label, the producers were interested in enlisting themselves in the quality scheme; however, poor marketing and promotional assistance were some of the problems identified as general problems that caused the producers to be disappointed in the labelling scheme. Although most of the producers had a good idea of the benefits associated with the label, only 50% of them were engaged in some way in highlighting the mountain label in their promotional activities. Different statistical tests like the U-test, correlation analysis, and chi-square tests were used in conjunction with the different findings visualisations to derive insightful findings. The findings of the research can be beneficial to comprehend existing scenarios of mountain labels and producers' perceptions of mountain labels post-registration, propose different systematic reformations for better efficiency of operations of mountain labels, and realize its initial objectives. [ABSTRACT FROM AUTHOR]

The tree-growing sector is considered to be an important supplier of food and raw material for industry worldwide. Increasingly competitive decisions regarding international investment in orchards depend on business analysis. This study compares three apple orchards situated in Cluj-Napoca, on the Eastern limits of the Transylvanian Plain, Romania. While the climatic and soil conditions are relatively consistent among the three orchards, the technical and economic results (expressed in hectares) vary due to the use of three different technological systems of apple production: extensive, intensive, and super-intensive. The study compares the life cycle, starting with age of fructification, production level (quantity and quality), costs (investment and production costs-divided into material costs, mechanical costs, human costs, and overhead costs), income, profit (including rate of profit), and investment efficiency: Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP). It was observed that the most economically efficient technological system in terms of investments is the super-intensive one, with a higher production level, a higher share of Extra Class apples, and a younger age of initial fructification. However certain inconveniences of this system-such as a more expensive investment, a higher cost of running the business throughout the year, and a reduced life cycle-cannot be ignored. [ABSTRACT FROM AUTHOR]

This paper describes the steps of estimating the recreation value of a national park by combining two non-market valuation methods: the Travel Cost Method and the Contingent Valuation Method. The questionnaire was designed according to both methods by formulating specific questions. The survey was implemented in Piatra Craiului National Park during the summer of 2011, one of the most visited national parks from Romania. The recreation value in terms of consumer surplus per trip is derived from the Poisson model and in terms of willingness to pay per trip from the random effects probit model. It was found that tourists gain significant benefits from recreating in the park. The estimated recreation values are expressed in monetary units and provide justification for attracting funds for developing tourism opportunities in a sustainable way. Moreover, the findings show that tourists are aware of the value of the park and do appreciate the opportunities offered by the park administrations. However, the process of revealing the benefits people gain after visiting the park should receive more attention from the decision makers when developing the management plans. [ABSTRACT FROM AUTHOR]

In the last decades, an increased interest has been expressed by researchers from worldwide towards studies about economic valuation of protected areas given that environmental public goods are not always traded on a market. Economists have struggled with this subject for decades and have developed several methods to estimate the economic values of these goods, known as non-market valuation methods. This paper reviews and presents a brief analysis of the most popular techniques as applied to natural areas, which are compared after grouping the research steps in five common steps for a consistent comparative analysis. Moreover, renowned studies conducted worldwide are revealed for each of the methods. A special interest has been noticed towards the estimation of welfare measures, such as Willingness To Pay (WTP) and consumer surplus, and towards differentiating user groups, as well as introducing several factors that may influence the decision to visit the natural areas. The case of Romanian national and natural parks is discussed in detail with the purpose to emphasize the need to continue the research in the field. The unique character of each of the studied parks, marked by geographic and cultural aspects, was confirmed through statistic analyses and thus welfare measures were determined for each park separately. The performed analyses proved that the methods have applicability in Romania as well. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic affected consumers' behavior worldwide. This paper aims to analyze consumers' sustainable food behavior during the COVID-19 pandemic. The research was based on an online survey during May–October 2020 among 859 Romanian consumers. Principal component analysis and cluster analysis were employed to group the consumers based on their behavior. Furthermore, the binary-logistic regression was used to identify the socio-demographic profile of the identified groups. Based on the cluster analysis, the consumers were grouped into three main groups: indifferent, pro-environment protection, and health concerned. The results indicate a positive attitude towards sustainable food behavior. Consumers' attitude towards sustainable food choice is mainly influenced by age and education level. The study offers valuable information for future public policy and marketing campaign regarding sustainable food behavior. [ABSTRACT FROM AUTHOR]