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Researchers have, for decades, been attempting to estimate the effects of Selective Reenlistment Bonuses (SRBs) on the probability of reenlistment for the military services. SRBs are targeted to specific military occupations for which reenlistment rates are lower (or expected to be lower) than what is needed. This article first identifies four primary sources of biases affecting these models: reverse causality from supply shifts (a negative bias), the endogeneity of the decision point causing coded SRBs to be higher for reenlisters than leavers (a positive bias), measurement error (a likely negative bias), and excess supply preventing the full effect of an SRB change to materialize (a positive or negative bias). The report proceeds to develop a model that attempts to address the first two biases. With U.S. Navy data from FY2001-FY2008, I examine the extent to which the biases are affecting the estimated SRB effects. I demonstrate that fixing the problem of the endogeneity of the decision point results in large reductions in the estimated SRB effects, as expected. There is also evidence consistent with measurement error causing a negative bias, also as expected. And, the evidence is mixed as to how the fix for reverse causality affects the estimates.