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Your search keyword '"Pilot Corporation of America -- Marketing"' showing total 3 results
Start Over Descriptor "Pilot Corporation of America -- Marketing" Topic retail industry
3 results on '"Pilot Corporation of America -- Marketing"'

1. Colors spur writing instrument sales

Subjects
Pilot Corporation of America -- Marketing, Stuart Hall Company Inc. -- Marketing, Scripto Tokai Corp. -- Marketing, Pens -- Marketing, Pens -- Innovations, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Colors spur writing instrument sales CDR Roundup--Rapidly changing colors and fashions along with upgraded product mixes are driving growth in the back-to-school category, growth that crosses over into the home [...]

Published
1991

2. Pilot to feature sweepstakes

Subjects
Pilot Corporation of America -- Marketing, Sweepstakes -- Planning, Pens -- Marketing, Business, Pharmaceuticals and cosmetics industries, Retail industry
Abstract

Pilot to feature sweepstakes TRUMBULL, Conn.--Pilot Pen Corp. of America will feature a $100,000 'Win in an Instant' consumer game on selected products for its B-T-S season promotion. The sweepstakes [...]

Published
1991

3. Back-to-school, back to basics

Subjects
Jamesway Corp. -- Purchasing, Stuarts Department Stores Inc. -- Purchasing, Pilot Corporation of America -- Marketing, Stuart Hall Company Inc. -- Marketing, Paper Mate Products Inc. -- Marketing, Marvel Entertainment Group Inc. -- Marketing, Retail industry -- Purchasing, Paper products industry -- Marketing, Business, Retail industry
Abstract

Back-to-School, Back to Basics Environmental Goods, Recycled Paper Make Grade, Licensed Products Don't NEW YORK -- Multi-packs, recycled paper products and back-to-school basics are on the agenda for discounters attending [...]

Published
1991

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