Search

Balloons, candy and faux flowers are some of the merchandise that a party retailer can market to customers for a financially rewarding Valentine's Day.

Party retailers can utilize several methods to sell birthday party items. They can conduct their own market research to find out what customers want and design an employee incentive program to ensure the sale of birthday party products.

It is important for party retailers to be aware of wedding trends as they happen to ensure that sales in the bridal department remain brisk. Products that have a geographic influence or cultural reference may be appropriate.

Party stores can sell specialty party merchandise throughout the year. Luau, sports and Western party merchandise can be sold at any time throughout the year.

Graduation parties present party and paper stores with several opportunities. Special displays can alert customers that the store carries graduation party merchandise.

With millions of birthday celebrants buying party products and supplies, the article advises the retailer on the proper purchase decision on party goods.

Three party plans for New Year 2002 are presented.

August is an excellent month to plan for end-of-the-year holiday sales. Early purchase programs, a store newsletter and the develop of other programs can be started on the store Web site.

Information on companies offering wedding accessories is provided. Additional information on regional trends in wedding products is also included.

Information on social stationery imprinting software and hardware from InScribe Inc and Colors By Design is offered. Additional information on both companies' products and stationery stores' creation and selling of personalized social stationery is also included.

Providing merchandise for a bar/bat mitzvah party is discussed.