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L'Oréal brands, including Maybelline, have found success in targeting Gen Z by increasing their investments in Pinterest. Maybelline's engagement with Gen Z on Pinterest has grown significantly, with 48% of its engaged audience coming from this demographic. L'Oréal served as the exclusive launch partner for Pinterest's Collages Remix feature, driving engagement and brand loyalty among Gen Z users. Pinterest has become a key platform for brands to reach Gen Z, with 84% of weekly users in this demographic discovering products that fit their style on the platform. [Extracted from the article]

Urban Outfitters has launched a social-focused holiday campaign called "Happy LOLidays," featuring a musical video spot titled "UO Carol" with TikTok personality Lubalin. The campaign aims to position the retailer as a stress-free gifting destination and includes a dance challenge. Urban Outfitters is targeting young adults aged 18 to 28 with this campaign, focusing on affordability and fun during the holiday season. The retailer's stores and website will be transformed into a "holiday playground," and "LOLiday Gift Guides" will offer budget-friendly gift recommendations across various categories. [Extracted from the article]

E.l.f. Beauty has launched a campaign called "Dupe That!" to encourage other companies to prioritize making a positive impact. The campaign features fanciful unicorns and highlights E.l.f.'s fiscal year 2024 Impact Report, showcasing the brand's efforts to drive positive change. E.l.f. has a history of purpose-driven marketing stunts and is known for its affordable products compared to higher-end options in the market. The brand's focus on purpose has resonated with Gen Z consumers and has helped grow sales, making it a top cosmetics brand in that demographic. [Extracted from the article]

JCPenney is focusing on in-person shopping experiences, high-profile partnerships, and deals for the holiday season, as part of its $1 billion turnaround plan. The retailer's marketing strategy includes a "Really Big Deal Reveals" campaign during Thursday Night Football games on Amazon Prime Video, driving record numbers of new customers. JCPenney is also emphasizing affordability, loyalty, and community through its revamped loyalty program and early Black Friday access deals, aiming to overcome ongoing business struggles and connect with customers emotionally. [Extracted from the article]

The article focuses on Roblox's integration with Shopify, which merges gaming and e-commerce, allowing users to purchase virtual items directly within the platform. Topics include the potential for brands to reach younger audiences through immersive experiences, the creation of new revenue streams for developers, and the impact of this integration on the future of digital commerce within gaming environments.

The article previews an advertisement for PayPal's Debit Mastercard featuring actor Will Ferrell.

The article focuses on Barbie's revitalization of its "You Can Be Anything" tagline through the new "Give Limitless Possibilities" campaign. Topics include the campaign's debut at a Women's National Basketball Association (WNBA) game, its emphasis on empathy and self-expression, and its connection to Barbie's 65th anniversary and recent movie success.

E.l.f. Cosmetics is hosting a branded experience at the Indianapolis 500 to support women race car drivers. The "Lip Oil Change" activation will celebrate the nine women drivers who have participated in the race throughout its history. The event will feature a pit crew of "glow-up" artists, a DJ, limited-edition merchandise, and a drone show. E.l.f. will also launch a custom Indy 500 extension on its Roblox experience and livestream on Twitch. The brand aims to create spaces where women and girls feel accepted and represented, and it is the first-ever beauty brand to serve as a primary sponsor of a driver at the Indy 500. [Extracted from the article]

Pinterest has partnered with lifestyle magazine Real Simple to create the publication's first shoppable issue. The issue, themed "Best & Brightest," features editor-recommended products and includes QR codes that readers can scan to access a corresponding Pinterest board where they can explore and purchase over 120 items. This collaboration is part of Pinterest's ongoing efforts to work with publishers and leverage its platform's personalization capabilities to attract shoppers. The partnership builds on Pinterest's investments in original content and content partnerships, and the platform's Q1 earnings showed a 23% increase in revenue, driven by advancements in shoppability and AI, as well as its growing Gen Z user base. [Extracted from the article]

Instacart has launched the Instacart Developer Platform (IDP), allowing third parties to integrate the company's grocery technology into their websites and apps. Developers using IDP will have access to same-day fulfillment of over 1 billion products, Instacart's item catalog, and real-time consumer insights. The platform is currently live and open for partner applications, with additional features to be added in the future. Instacart aims to provide a solution for brands looking to quickly turn consumer inspiration into action, offering a seamless experience from recipe discovery to grocery delivery. The company has partnered with several launch partners, including WeightWatchers, New York Times Cooking, and GE Appliances. IDP is a zero-cost way for retailers and brands to attract new customers and drive incremental order volume, with benefits such as monetization opportunities and access to Instacart's item catalog and real-time insights. The platform also has the potential to increase customer loyalty for Instacart. [Extracted from the article]

Health and wellness brand GNC has partnered with sports and entertainment company Team Whistle for a collaboration timed to March Madness. GNC will appear in an episode of Team Whistle's YouTube series "No Days Off," featuring college basketball star Armando Bacot promoting GNC's Pro Performance products as part of his post-workout routine. The collaboration includes snackable social segments on platforms like TikTok, Instagram, and Snapchat. GNC aims to reach athletes and sports fans and position its products as enhancements to the everyday lives of athletes. Team Whistle has previously partnered with other brands for similar collaborations. [Extracted from the article]

Michaels has launched a campaign called "Respect the Handmade" to promote its new online marketplace, MakerPlace. The campaign includes a 30-second video featuring handmade goods set to a cover of the song "Respect." Michaels is also piloting an in-store program where makers can sell their items directly to the community. The campaign aims to compete with platforms like Etsy and attract consumers who prefer shopping from small or local businesses. Michaels' MakerPlace offers multiple membership options, lower fees, and more ways for artists to earn money. [Extracted from the article]

Spanx, a women's lifestyle brand known for its shapewear, has launched its first-ever global brand campaign called "We Live in Spanx." The campaign highlights the brand's apparel offerings and aims to showcase the various roles that women often juggle. Spanx is expanding into the apparel category with this campaign, which includes digital and out-of-home placements in the U.S. and U.K. and media partnerships with Hulu, Meta, and YouTube. The campaign features three influencers and marks the first time Spanx has invested in upper funnel advertising. [Extracted from the article]