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This article presents results of a research carried out with the objective of generating scientific knowledge about the quality of flows of information and practices of mediated and non-mediated communication among the social actors in the Tietê-Batalha and Tietê-Jacaré River Basin Committees, of the State of São Paulo. The study investigated, through content analysis, document analysis, and direct observation, communicative processes and forms of relationship between social actors of those instances of democratic deliberation. The results indicate the existence of information in online and offline media formats ranging from 37 to 70% of the total considered necessary, according to the theoretical and methodological context of the research, for the complete characterization of a public policy of sustainability. Records of activities in non-mediated contexts indicate scenarios with a predominance of tools of dissemination of information. Drawing on these results, the study provided indications of communication strategies and public relations that can contribute to the improvement of the debate around decision-making and public policies that focus on the management of water resources. [ABSTRACT FROM AUTHOR]

A wide variety of digital communication strategies and public relations has been implemented to provide transparency to the formulation, execution and evaluation of public policies in various areas, including environmental sustainability, with results that need to be more understood. This research had the goal of identifying and characterizing, in relation to seven categories of content analysis, information on public policies for environmental sustainability available on web pages of the São Paulo Environmental System, of the State of São Paulo (Brazil), accessed by Facebook social media. The results suggest the insufficiency of information in the content analyzed and indicate opportunities for improving the management of public communications. [ABSTRACT FROM AUTHOR]

An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies. [ABSTRACT FROM AUTHOR]