1. Qwest Shows Its Playful Side.
- Author
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LAVALLEE, ANDREW
- Subjects
- *
ADVERTISING campaigns , *BROADBAND communication systems , *INTERNET service providers - Abstract
The article reports on the rebranding campaign of Qwest Communications International which aims for a shift from being a traditional telecommunications company to being a broadband provider. The advertising campaign highlights the Internet services offered by Qwest, reflecting its increased emphasis on high-speed Internet service. According to Qwest marketing executive Todd Townsend, the purpose of the campaign is to draw out the humor that can be found in some customer situations like a computer crash.
- Published
- 2009