1. Athleta delivers for Gap Inc. in Q1.
- Author
-
McGee, Bob
- Subjects
QUARTERLY reports ,WOMEN'S sports ,WOMEN athletes - Abstract
Athleta, a specialty retail chain owned by Gap Inc., has shown significant growth potential and a distinct brand positioning focused on women's sports. The company's partnership with US gymnast Simone Biles and US competitive swimmer Katie Ledecky has further boosted its profile. In the first quarter of the year, Athleta saw a 5 percent increase in comparable store sales, with total sales rising by 2 percent to $329 million. However, the chain did experience challenges, including a drop in sales outside of the US and the need for discounting to move excess inventory. Despite these obstacles, Athleta remains an important player in the cultural conversation surrounding women's sports. [Extracted from the article]
- Published
- 2024