1. A proposed matrix for setting productivity targets for customer service employee's (CSE's): A case study of the Ajman city.
- Author
-
Akhlassi, Rehab and Khurizan, Noor Safurina Nana
- Subjects
- *
QUALITY of service , *TARGET marketing , *EMPLOYEE services , *CUSTOMER services , *RESOURCE allocation - Abstract
Despite the rapid growth in improving service quality in recent years, there has been relatively little comprehensive work that has examined how the government sector deals with setting service productivity targets, for both individuals and firms. This research paper aims to support productivity target setting in the Municipality and Planning Department of Ajman (MPDA), by developing mechanisms that consider serving time and hybrid service channels, to effectively measure Customer Service Employees' (CSEs) productivity. By developing an effective productivity matrix, supervisors and decision-makers will facilitate governance in setting targets for CSEs, and it will enable them to optimize resource allocation within the MPDA. Additionally, the matrix will identify the level of excellence that CSEs can achieve and outline their anticipated accomplishments. The key findings of this research show that productivity targets depend on three main components: human resources, utilization hours, and serving time targets. The main result of this paper comes from the building of a matrix that can assist supervisors and decision-makers in dealing with heterogeneous serving times and targets in line with homogeneous utilization hours. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF