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The relationship between a receiver's self-confidence and his attitudinal acceptance of a television advertisement was found to be systematically dependent on the level of potential distraction contained in the commercial. Absolute increases in acceptance under distracting conditions occurred only among subjects with moderate to high self-confidence. [ABSTRACT FROM AUTHOR]

The process of advertising influence is modeled in terms of an array of cognitive responses to the message, and a methodology for directly measuring these mediators is introduced. Research indicates that these variables are important mediators of attitudinal message acceptance, and that their relative weighting is affected by message modality and receiver involvement. [ABSTRACT FROM AUTHOR]

Before church ministry practitioners can fully implement ministries to meet the needs of those with disabilities and their families, it is important for them to have a basic understanding of special education. This article provides information to help readers understand foundational concepts and vocabulary related to disabilities in order to allow them to understand those that are, or could be, part of their congregation. The article concludes with ideas for churches to consider in developing ministries that serve those with disabilities and their families. [ABSTRACT FROM AUTHOR]