Search

This study aimed to analyze the effect of the perception of online stores and offline stores to perceived value and its impact on buying interest fashion products in Jakarta. This study has a quantitative type of research with respondents of 100 consumers in Jakarta. The sampling method is purposive sampling. This study uses a quantitative research method by conducting a survey and the hypothesis test is done by path analysis method. The results of this study indicate that online perception is not a determinant of perceived value, while offline perception is proven to significantly affect perceived value of fashion products. In buying interest, perceived value is the only factor that can be considered as a determinant of buying interest in fashion products.

One of kind base human life needed is healthy, between the supporting healthy factors either sports are filling the happiness so that can create the healthy of body and soul. In order to fill life needs for the comfortness and freshness is going to some recreation place. One of innovation that is developing is the combination of education and recreation. This study aims are to analyze the regression of educational content and recreational content on the interest of visiting and the effect on the visiting decision. By the results of this study found that the educational content and recreational content are hava significants affect on the interest of visiting, and the educational content also directly affect on the visiting decision, without going through by the process of the visiting interest. People can directly decide to visit because there are provide some educational content that has same neededs of their needed. Keywords: education content, recreation content, visiting decision, visiting interest