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Byline: Isatou Ndure Avery Dennison's DPPaaS solution aims to offer brand consultation, hardware, software, digital ID technology, physical labels, and support services to prepare for the forthcoming EU rules. Avery [...]

Regardless of a brand's prominence, industry experts agree that the role of labels and packaging go a long way toward conveying success. New trends in the flexible packaging space are [...]

Th article discusses the marketing strategies paper products companies can take to improve their sales. It offers information on quality control which is a functional part of the marketing strategy and gives advice on how to observe customer response through shopper loyalty cards. It also gives advice on how to manage the brand value by maximizing on the shelf-space of the store.

This article announces that SCA, a Scandinavian paper-products marketer and Procter & Gamble rival, has appointed Scholz & Friends to handle the European budget for Zewa, a brand of toilet paper, paper towels and facial tissues.

This article reports that the Brawny brand has replaced Quilted Northern as the premium napkin entry of Georgia-Pacific in 2002. The realignment is one of many that Georgia-Pacific is making to sort out a stable of 11 tissue-towel brands assembled through two acquisitions in the past five years. Besides Quilted Northern napkins, the company is also discontinuing value-priced Coronet paper towels and launching premium-priced Brawny Shop Towels. In all, analysts project the company will spend $50 million in combined media support in 2002 behind Brawny and Quilted Northern, a 100-year-old brand name that continues in bath tissue. Brawny napkins will be supported by cable and network television and local print ads breaking this spring from Omnicom Group's DDB Worldwide, New York. Plans also include a yet-to-be-announced sports sponsorship, nationwide sampling, and coupons distributed online, in-store and in freestanding newspaper inserts. According to Steve LeDeau, marketing director for napkins, Brawny napkins are 10 percent heavier and 15 percent thicker than Quilted Northern, and consumers rate them 60 percent softer. Ads will focus both on strength and softness. Georgia-Pacific acquired Fort James, maker of Brawny and Quilted Northern, in 2000, four years after the latter company's buyout of Fort Howard.

The article reports on the plans by Georgia-Pacific Corp. to revamp its Brawny and Quilted Northern paper towel and bath tissue brands including an increased appropriation for media support and introduction of 17 new products. The plan includes improvement in quality which will be highlighted in advertisements by the New York-based DDB Worldwide.