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Faced with the urbanization process, the association between economic actors who carry out real estate businesses in different areas of the city and actors of political power produces a great urban metamorphosis. The territory is fragmented, sold in parts, and occupied, associating the production of urban space with the logic of surplus value. In particular, the metropolitan waterfronts were the object of these logics, and for their habitability and commercialization, they required different modifications, mainly from political logic. The objective of the article is to understand the strategies adopted by the municipal State of the districts of Avellaneda and Quilmes (southern of the Metropolitan Region of Buenos Aires) in the production of the River Plate waterfront. Mainly, those projects and strategic plans that involve territorial rearrangements, modifications to urban regulations, and that condition the area through infrastructure works to facilitate access, under the motto of modernization and revitalization, will be reviewed. The methodology used consists of the analysis of specific bibliography and regulations on the territorial planning of the parties (strategic plans and projects). Newspaper articles are also collected, and semistructured interviews are carried out with officials from each municipal administration. [ABSTRACT FROM AUTHOR]