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The article enumerates the errors in the December 2009 win-loss list in the U.S. including the Voter Survey Service being inaccurately listed as Susquehanna Polling, failure to list Gold Communications as W/W, and incomplete Public Opinion Strategies' winners list.

The author reflects on the lessons he learned about running political campaigns in Washington, D.C. He believes that one cannot win a campaign unless that individual knows how to speak to his or her stakeholders. According to the author, every political candidate has the privilege of analyzing previous performance and seeking improvement. He also stresses the need for the candidate to be innovative with his or her tactics.

The article discusses various issues related to campaigning. It states that while some people are dealing with their Seasonal Affective Disorder (SAD) which kicks in around the end of the campaign season, candidates from all over the world are calling this magazine's office seeking suggestions on how to structure their campaign. It mentions that the Rising Stars program which was launched in 1988 will be expanded to recognize excellence in campaigning, regardless of age. It adds that the magazine is also rolling their 26th year of campaign training.

The author reflects on the subculture of politics manifested by campaign workers, electing the next president and the interest in local politics. He mentions that interest in local politics can be drawn from working on national campaigns to gain serious insight into local issues. The author introduces the C&E State Network that combines robust coverage of the national political scene with the ins and outs of local politics.