This article discusses reasons why popular culture has to be more aggressive in seeking supporters, citing various Latino women's studies as among the gender interest that belong within the popular culture framework. Minority gender studies is an area where popular culturists have much to give in the way of support. Those who are studying popular culture cannot avoid studying gender. The increased inclusion of gender minority studies as part of the popular culture movement, including ethnic, lesbian and other topics, deserves serious thought. If these disciplines centering on gender were to find a principal home in the popular culture movement, popular culture would be immeasurably strengthened. Popular culture supporters know that while perhaps popular culture could be subsumed by social history and thus by history in general, in practice unless the subject is treated distinctly and in its own right, it does not get attention. This is the same rationale behind the pressure for the formalization of gender studies and the logic is unassailable. Gender studies in general face the same difficulties that popular culture had faced wining a place in the curriculum. Like popular culture, gender scholarship runs smack against a number of self-imposed constraints that academics have masochistically adopted.