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The purpose of the article is to determine the influence of American news reporting on the current state of the media space in Ukraine within the cultural aspect. The research methodology provides a cultural approach, which includes the analysis of changes in Ukrainian society and the transformation of news reporting. Reporter methods were used to perceive and interpret news and the journalist’s news work. The analytical approach has helped to identify the influence of the American model of news reporting on the intellectual culture of Ukraine. The modelling method was applied for impact analysis of Ukrainian news reporting future model within the media space. Comparative analysis was used to compare American and Ukrainian models of news reporting. The scientific novelty is that for the first time, the cultural aspect of American model impact on the modern Ukrainian media space was studied and the future model of Ukrainian news reporting in the media space was predicted. Conclusions. It has been proven that with the project influence, media culture reaches a new level in cooperation with the media. Mass culture and postmodern media discourse have become attributes of contemporary Ukrainian culture. The entry of the news genre into a new phase of development allows us to qualify them as a subsystem that is the object of influence of the culture of society, and as its subject. At the same time, the media is a channel that influences cultural priorities and changes in the attitude of mind. And, the genesis of Ukrainian news reporting, as a subsystem of culture, has added new qualities that have signs of autonomy, secrecy and generalisation.

У статті розглянуто особливості висвітлення так званого українського питання в одному із найавторитетніших і найвпливовіших періодичних видань колишнього Радянського Союзу періоду перебудови — тижневика «Московскіє новості». Серед низки політичних та соціально-економічних питань, які свідчили про глибоку системну кризу комуністичної імперії, у 1989 р. на перший план вийшло національне питання. Це знайшло відображення і у матеріалах газети за 1989 рік. Стало зрозуміло, що твердження радянської пропаганди про те, що національне питання у СРСР остаточно розв’язане, є міфом. Українське питання було одним зі складників національного питання. Однак, як випливає із аналізу публікацій, тижневик приділяв українській тематиці набагато менше уваги порівняно із висвітленням подій з інших радянських республік. Між тим саме Українській РСР судилося відіграти вирішальну роль у розпаді Радянського Союзу. The features of the coverage of the so-called Ukrainian issue in one of the most authoritative and influential periodicals of the former Soviet Union during the period of restructuring — ‘Moscow News’ Weekly are considered in the article. In 1989, a number of political and socio-economic issues that testified to the deep systemic crisis of the Communist empire came to the fore. This was also reflected in the materials of the weekly for the 1989. It became clear that the Soviet propaganda’s assertion on resolving the national issue in the USSR was a myth. The Ukrainian issue was one of the components of the national issue. However, as the analysis of the publications implies, the weekly did not pay much attention to the events in the Ukrainian soviet republic. In 1989, several publications were published concerning the establishment of the independence movement, the activities of USSR deputies from Ukraine, and others. However, the political processes in Ukraine, including those related to national revival, were considered by the newspaper editorial staff within the framework of a Union-wide (read all-Russian) democratic movement. Furthermore, in 1989 the USSR seemed an ‘island of peace and stability’. The editorial board saw no threat to the integrity of the Communist empire on the part of Ukraine, focusing its attention on events in other national republics. Meanwhile, the Ukrainian republic was destined to play a decisive role in the collapse of the Soviet Union. Based on the analysis of the content of the weekly, the author draws one more conclusion: even the democratic Union-wide press in national matters remained largely in the imperial positions. Also on the pages of the weekly we can find a manipulative construct for the protection of ‘Russian-speaking’ citizens. This construct continues to live on in 30 years — modern Russia uses it in a hybrid war against Ukraine and other neighbors.

It is confirmed that the media is the most powerful tool for manipulating the consciousness and actions of both the individual and the masses as a whole. They played a key role in the annexation of Crimea and the occupation of Eastern Ukraine by the Russian Federation. These processes were accompanied by manipulative hybrid technologies, when Russia used information weapons in combination with an array of techniques and methods of information aggression. The media has been systematically and constantly used by the aggressor state to undermine the vital interests of this state and social and psychological stability of Ukrainian society, also to conduct occupation policies. Information attacks on Ukraine’s information space became very important during preparation for aggressive actions on the part of Russia. The purpose of the research is to analyze the manipulative technologies of Russian media within the hybrid warfare held on the Ukrainian territory. The tasks of Russian media are to manipulate public opinion, destabilize key spheres of life, and discredit the Ukrainian authorities. Hard information content is formed through the media, and deliberate spreading of misinformation is taking place. Analysis of manipulative communication technologies of Russian media within modern hybrid warfare showed that there are such effective manipulative techniques and methods as: technology of information blockade, use of mediators, technique of history rewrite, method of feedback, psychological shock and sensation, focus, emphasis shift techniques, problem creation, threat creation, and more. The constructive and destructive forms of information influences of Russian media are characterized. The essence of the first form is to create meanings, mythological design of the historical heritage, that is, the formation of signs, symbols, words, verbal constructions, promotion of messages and general narrative. The second form of information influence implements the destructive strategy of the information component within the hybrid war through information aggression, information terrorism, which aims to destroy the basic social meanings, traditions, beliefs, and even legal norms of the adversary, as well as the production of chaos, violence and lawlessness. An effective strategy of Ukrainian society and authorities must include an adequate program of action in response to the aggressor's information actions and the combination of military and information contexts.

Problem setting. Assessments of perception and attitude towards corruption are the basis of most of the monitoring of anticorruption potential in the world as well as in Ukraine. They are most often the subject of scientific discourse. However, unresolved issues are related not so much to the measurement as to the factors that determine the peculiarities of the perception of corruption. Analysis of actual research. The problem of corruption was widely studied in the works of such prominent Western scholars as G. Broadman, G. Davos, D. Kaufman, P. Mauro, V. Miller, S. Rose-Exerman, V. Dances, E. Tebaldi, J. Helman, M. Horton et al. Among the Russian and Ukrainian researchers, corruption problems should be mentioned by L. Bagryi- Shakhmatov, O. Baranovsky, A. Bovu, Y. Kuzminov, M. Melnyk, T. Koshechkin and others like that. Issues of effective prevention and counteraction of corruption, implementation of anticorruption policy, cooperation between civil society and authorities in combating corruption were investigated by Ukrainian researchers such as VMartynenko, A. Mikhnenko, E. Makarenko, S. Kravchenko, O. Sosnin, Yu. Kannish, E. Nevmerzhitsky and many others. The purpose of this article is the analysis the factors that determine the peculiarities of perceptions of corruption in Ukraine and thus explain the phenomenon of low anti­corruption potential. Presenting the main material. Corruption counteraction requires definite and consistent ideas about the essence and forms of corrupt behavior. In other words, in the course of development and implementation of a national anticorruption policy, it is important to consider existing standards or stereotypes in the understanding of corruption. People rely on such standards in their assessments of various dimensions of corruption, which, sometimes, differ from a legislative vision of the essence and forms of corruption entirely. In the countries where the process of implementation of the international anticorruption conventions containing fundamental or model descriptions of elements of corruption crimes has not been completed, the picture is even more complicated. For instance, prior to June 2009 (the first attempt to pass «the anticorruption package»), only an insignificant number of administrative offences was classified as corruption under the Ukrainian law. At the same time, various types of actions were regarded as corruption both by the public and by politicians. From a legal standpoint, there is presumed knowledge of the law. In other words, for the purposes of law enforcement, it is presumed that every citizen is aware of the types of actions that are considered corruption crimes or administrative corruption offences in a given society. However, social reality considerably deviates from the regulatory model of the anticorruption laws. Besides, the problem in this case is much more complex than a mere knowledge of respective legal provisions. Conclusions. In the public opinion, corruption may take various forms; and a model described in an anticorruption law is not always acceptable for people. Moreover, there are types of actions that look like corruption but are not corruption from a legal perspective; conversely, circumstances that may not look corrupt atfirst sight are corruption under the law. It is very important to determine how respondents understand corruption and how they distinguish its various forms in specific everyday situations. From a socio cultural perspective, perceived assessments of corruption depend on the public conceptions of corruption. The problem has received essentially no attention in the studies conducted in Ukraine. To an extent, an explanation could be that there were no legal experts in the research groups carrying these surveys out and that the conceptions of sociologists in respect of corruption were, at best, incomplete or superficial, because they covered only most common forms of corrupt conduct, i.e. bribery and abuse of power. Legal subtleties associated with the definition of offenders, elements of crime, types of liability and correlation between moral and legal aspects etc. have been left without attention of the methodology designers. In this case, these findings could be used as «background information» in the interpretation offindings received in respect of the public perceptions of corruption and the extent of involvement in corrupt relations.

Стаття присвячена розгляду навчальних практик опрацювання зі студентами-журналістами тем, що стосуються дотримання в засобах масової інформації прав соціально вразливих груп. Розкрито методологічні прийоми, теоретико-практичні аспекти викладання, основний зміст навчального контенту, використовувані в процесі викладання окресленої тематики. Наголошується на значущості знання медійниками особливостей подання тем щодо соціально вразливих груп. Акцентується увага на міжпредметних зв’язках у контексті вивчення тем, що стосуються соціально вразливих груп. The article considers educational praxes for journalist students concerning the rights observance of socially vulnerable groups in mass media. The methodology, theoretical and practical aspects of teaching and the main educational content used in teaching are highlighted within the frame work of the topics. The knowledge importance of the presentation of topics concerning socially vulnerable groups by media professionals is emphasized. The special attention is paid to interdisciplinary relationships in the context of studying the topics concerning socially vulnerable groups.

The article is devoted of the question of studying semiprefixal and prefixal derivatives as an active modern trend development of the Ukrainian language in derivation. The author proves of this problem being adequate, actual and perspective. The semiprefixal and prefixal words in derivation of different years outlined and defineed in works by V. S. Ilyin, V. M. Rusanivskyi, N. F. Klymenko, K. G. Gorodenska and other. The purpose of our research is to study semiprefixal and prefixal words as an active modern trend of the Ukrainian language in derivation. The object of the research is proper functioning derivation of the Ukrainian language. The subject of our research is semiprefixal and prefixal derivatives as an active modern trend development of the Ukrainian language in derivation. To teach the aim we should solve such problems: outline the semiprefixal and prefixal words as an active modern trend of the Ukrainian language in mass media; to study characteristic of this trend development and what causes their formation. Metodology. The descriptive method, continuous sampling method, the method of morphemic and derivational analysis are used. Results. The semiprefixal and prefixal words are a main modern trend development of the Ukrainian language in derivation.

Kalenychenko T. A. Since the spring of 2014, we can observe the movement of update of military chaplaincy, the emergence of mass volunteering by religious leaders. While Ukraine only continues to develop a new Chaplaincy service, society has already received the first presentation about the priests at the forefront thanks to the work of the Ukrainian media. In this article, author examines the messages about the military chaplaincy of key media and analyzes the way in which the image was formed from the military chaplain to a secular society, and the role it has assumed.

The paper argues that English news stories create the effect of impartiality referring to information sources in different ways which is reflected in four text-building models: subjective, subjectivizing, objectivizing, and objective.