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Introduction. The article is devoted to the study of the binary conceptual opposition “We – They” in modern English political discourse. One of the frequent ways of speech manipulation in political discourse is the use of the binary conceptual opposition “We – They”, which has the central role in political discourse in general. It is established that the analyzed opposition is variable and can be used at different levels – external and internal.Materials and Methods. The speeches and statements of the President of the United States of America Joe Biden for the period from January 2 to February 24, 2023 are considered as the material of the study. The frequency of use of lexical units used to represent the opposition “We – They” is determined using the LancsBox corpus manager application.Analysis. It is identified that various strategies and tactics are used in political discourse to influence the recipients of information by politicians due to the need to prove their opinion, convince the recipients of the correctness of actions, emphasize their importance and significance for the whole country. The primary objective of the study is to systematize the discursive tools of speech influence in political discourse, which are based on conceptual oppositions.Results. The significance of the results lies in the possibility of using the obtained data for an adequate perception of the information presented in the political discourse, on the one hand, and for creating own political texts, on the other hand. The scientific novelty lies in the analysis of modern material and in the effort to build a linguistic model of the use of the binary conceptual opposition “We – They” in Joe Biden’s political discourse. The novelty is also characterized by the statistical data provided, obtained using automated text processing and the creation of an electronic corpus, which can be further expanded by speeches of other political figures. The adaptability of the developed electronic corpus opens up the possibilities of the further computer-aided study of binary conceptual oppositions in political discourse with reference to the methods of digital linguistics.

This article examines the concept of “newspeak,” created by J. Orwell in his novel “1984,” which functions as one of the means of manipulating the political consciousness of people. The article focuses on the linguistic manifestation of newspeak in the speech behavior of modern German politicians. It reveals two main functions of newspeak in the speech of modern German politicians: confusion and reinterpretation of established concepts. The article explores the corpus of lexical means of German political newspeak, which are realized in the form of framing, empty phrases, paradoxical word constructions, borrowings, neologisms, clericalisms, lexemes with ambiguous meaning, and words with multiple meanings. Among the grammatical means peculiar to newspeak in German political discourse, the article describes the inclusive pronoun “wir,” passive voice, and the conjunctive irrealis in combination with the adverbial modifier of manner. The pragmatic means of realizing newspeak in German political discourse include the imposition of presuppositions, weak efforts to fulfill the intentions, and hyperbolization. The conclusion is drawn that, unlike in totalitarian societies, politicians in democratic countries use newspeak to compensate for the failures of their party, which turns out to be unable to fully implement its declared intentions, mainly through linguistic manipulations.

Целью данной статьи является анализ лексико-грамматических приёмов речевого манипулирования в политических англоязычных текстах и выявление наиболее часто и наименее часто использующихся. Пропаганда, рассматриваемая в поле политического дискурса, направлена на изменение отношения людей к обществу, в котором они живут, к его главным ценностям и приоритетам. Речевые манипуляции в политике реализуются не только в выступлениях политиков, немаловажную роль в этом процессе играют СМИ и интернет. В политических текстах языковые манипуляции представлены весьма широко – а именно, совокупностью приёмов, и имеют несколько целей – сформировать и навязать аудитории определённые взгляды, а также – побудить её к действиям, желательным для манипуляторов.

This article explores the material of social and political nature, the manipulative power of words, and their direct impact on consciousness and behavior. The authors focus on neologisms as a lexical means of speech manipulation that generates additional connotations, obscures understanding, misleads, and creates conflicting situations. The article analyzes some aspects of the theoretical study of political discourse as a powerful resource for creating a favorable image and such a phenomenon as “winning over with the word”, the relevance of which is expressed by the current political situation in the world.

The aim of this paper is to analyze how the concept of hatred is represented in American political discourse. The problem of intensified hate speech requires thorough linguistic investigation as political discourse is becoming more openly conflictual. The empirical material of this study comprises public speeches by American politicians, politically themed analytical articles in the press, posts and statements of politicians in social networks. The main method is that of functional-linguistic analysis of discourse. The author analyzes confrontational communicative tactics, e.g. discrediting, scorn, insult, accusation, mockery, etc. The objects (or victims) of such rhetoric are political opponents of the subject of speech, who may have different points of view, religious beliefs, cultural backgrounds and social status. Hate speech, which is an extreme form of how the concept of hatred can be verbalized, may be directed against confessional and ethnical groups. The paper puts special focus on communicative goals and intentions of the discourse participants who resort to hate speech. Usually it is the desire of the subject of speech to publicly demonstrate disrespect, mock, belittle the authority of opponents and favorably represent oneself in the eyes of the audience. The rhetoric of hatred comprises such typical means as negative and offensive epithets and metaphors; hyperbolic, comparative, rhetorical and lexical constructions with the pragmatical meaning of irony. In situations, when the subjects of speech emphasize the difference between them and their opponents (national, religious, social etc.), the functional fields of the concept of hatred and the “in-group/out-group” concept may overlap. In these cases, the communicative goal of the speaker is to alienate political opponents and emphasize their dissidence in a negative way.

The article is devoted to the analysis of manipulative strategies and tactics in political discourse. The analysis is based on Donald Trump's speech, which was delivered at the UN General Assembly in 2018. The paper studies the manipulative speech strategies and tactics used by the politician, their characteristic features, linguistic peculiarities of their implementation and the aims of their use. Political discourse defines the necessity to use certain speech strategies and tactics in political speeches, which altogether are aimed at creating an image of a politician and manipulating the consciousness of listeners. Implementation of such strategies and tactics in a proper way can evoke the desired emotional response and have an effect on choices people make. Every politician is unique in using their own strategies and tactics, but, in most cases, such tactics are more or less similar as their target is to create a positive image and make people follow or believe this or that politician. [ABSTRACT FROM AUTHOR]