1. THE AMERICANIZATION OF BRITISH POLITICAL COMMUNICATIONS.
- Author
-
Elebash, Camille
- Subjects
POLITICAL communication ,POLITICAL science ,PUBLIC relations & politics ,POLITICAL advertising ,POLITICAL campaigns & society ,UNITED States elections ,PRACTICAL politics & society ,COMPARATIVE studies ,ADVERTISING spending ,NEGATIVE campaigning - Abstract
Even though operating within a different electoral system, Great Britain is rapidly following in the footsteps of the United States in the area of political communications. Electoral communications, including advertising, have found a place in the British political process. This study seeks to find what place and is based largely on personal interviews with politicians, party officials, broadcast and print journalists, academicians and advertising agency executives. Emphasis is on the marketing and communications efforts of the Conservative Party as the leader in the trend toward American-style campaigning. However, both the Labour Party and SDP/Liberal Alliance are also examined. [ABSTRACT FROM AUTHOR]
- Published
- 1984
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