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The article presents a profile of Gazetka Radiowa published in Warsaw in 1937-1938, addressed to the youngest users of the radio, then a rapidly expanding new medium. The profile covers key aspects of the magazine's printing process, sales and marketing as well as an analysis of its content in comparison with other periodicals of this kind. An estimated fifty titles were launched in Poland in the radio guide market segment after the first issue of Przegląd Radiotechniczny went to print in 1923. While providing information about radio programmes and technology, they led the way in the transition to a new age of public communication. [ABSTRACT FROM AUTHOR]