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There is no literature (e.g. a novel, feature film) without a medium (e.g. a book, film), but one should be clearly differentiated from the other. Particular works can only be compared based on a comparison made between particular means of expression, i.e. media. A production-related and aesthetic approach, which has been regarded as unscientific for a long time, should be replaced by the much more appropriate media-related and aesthetic approach. Werner Faulstich and Ricarda Strobel’s reflections on the novelization of film refer to Ridley Scott’s picture titled Alien (1979), Richard J. Anobile’s movie novel (photonovel) which is based on Archie Goodwin and Walter Simonson’s comics as well as to Alan Dean Foster’s novelized screenplays. Moreover, references are also made to two popular-science books: Paul Scanlon and Michael Gross’s The Book of Alien (New York 1979) and H.R. Giger’s Giger’s Alien (Basel 1979), which are treated as “books written on the basis of a film”. The film Alien deals, in a disguised form, with the topic of a man’s fear of a woman as the one who gives birth. It describes the sequence of processes that occur in a woman’s body, from conception and pregnancy to birth, as seen by a man who is “on the outside”. A man perceives a woman’s reproductive capacity, which is unattainable to him, as something alien and disturbing.

Money, which is a phenomenon of the economic system, can be perceived from the perspective of eroticism, which is a phenomenon that is embedded in the interpersonal system. Eroticism is based on a drive and it means some particular attraction or inclination to someone. The following questions arise then: What kind of attraction is it? How should this inclination be understood? Eroticism entails the convergence of desire and a promise, which can only be captured from the perspective of cultural studies, i.e. by situating money in a cultural system. The eroticism of money is an attractive topic as its meaning goes beyond the boundaries of a system and society, which is why also those who are not competent in the field of economics can take a stance with regard to this matter. The cultural aspect of money has been discussed occasionally so far. As for cultural studies, the analysis of money mostly entails two approaches: historical and critical. This is because one should analyze the issue of money from the historical perspective while keeping a critical distance and not being afraid of making evaluations.