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The objective of this bachelor thesis is to characterise the essence of the notion of marketing mix with the help of known techniques. In the practical part of the work the author will focus on the particular company, RAMA BOHEMIA, a. s., to analyse applications of the individual instruments of the marketing mix in the company, to assess their functioning and to propose potential measures in the case of a found drawback.

The goal of my thesis is to characterize the company, describe and analyze its individual marketing mix tools and a subsequent assesment.

The goal of my bachelor's project is to define company "Spojené Kartáčovny corp." and analyze its marketing mix (4P - Product, Price, Place, Promotion)

The main goal of this research paper is to define the main characteristics of the company and analyze the current status of each element of their marketing mix. After that I will evaluate the effective use of these elements and make recommendations for improvements.

The aim of this bachelor thesis is to identify and describe Marketing mix tools in a chosen company. On the basis of the information and identified weaknesses to suggest possible measures to help to increase its competitiveness.

The target of my bachelor's work is characteristic of company Online Business System, v. o. s. and its supplying company Herbalife. Than I analyze marketing mix tools, review working of these tools in practice, discover deficiencies and suggest possible improvement for the future period.

The aim of this bachelor work is to charakterize the company NATE, a. s. and analyse using particular instruments of the marketing mix. Base on this analysis suggest some steps, which would contribute to better using of this instruments and to better working of the whole company.

The target of my bachelor's work is the analysis of marketing mix tools in the company Edscha Bohemia s.r.o.. I review working of these tools in practice, than discover deficiencies and suggest possible improve for the future.