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Temporary pavilions play an important role as experimental fields for architects, designers, and engineers, in addition to providing exhibition spaces. Novel structural and formal solutions applied in pavilions also can give them an unusual appearance that attracts the eyesight of spectators. In this article, the authors explore the possibility of combining structural novelty, visual attractiveness, and low cost in the design and construction of a temporary pavilion. For that purpose, an innovative structural system and design approach was applied, i.e., a membrane structure was designed in Rhino and Grasshopper environments with the use of the Kiwi!3D IsoGeometric analysis tool. The designed pavilion, named Obverse/Reverse, was built in Opole, Poland, for the occasion of World Architecture Day in July 2019. The design and the construction were performed by the authors in cooperation with students belonging to the Humanization of Urban Environment organization from the Faculty of Architecture Wroclaw University of Science and Technology. The resultant pavilion proved the potential of obtaining a low-budget but visually attractive architectural solution with the adaption of parametrical design tools and some scientific background with innovative structural systems.