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This bachelor thesis is dedicated to tourism promotion via Pinterest.com and its advantages. Covered is the base of an online tourism market as well as an issue of website optimization from eighter the search engine and the end customer points of view in concern to apply these to a practical use of a platform Pinterest.com, which is also introduced. The thesis is divided into two logical sections - theoretical and practical. The theoretical part explains basic principles of Marketing in Tourism Industry, follows a description of Online Marketing and provided guidance of Pinterest practical use. The practical part analyses options of usage of this application as supporting force for overall tourism industry marketing, included the prediction of future evolution and opportunities for improvements identified. In addition, the practical part contains also a questionaire with regard to acknowledge and analyze Pinterest users' needs and requirements.