Search

Improvement of skills and expansion of knowledge are never-satisfied needs of the manager in today's complex world. This article offers one person's comprehensive review of books designed to help meet those needs. The subjects covered range from the general, such as The Impact of Information Technology on Management Operation, to the very specific, such as "Ethical and Legal Aspects of Marketing" (one chapter in a large handbook). The author of this article estimates that he read more than 40,000 pages while winnowing the list to the 33 books (containing 31,465 pages). [ABSTRACT FROM AUTHOR]

The article reviews the book "The Critical Partnership Standards of Advertising Agency Selection and Performance," by Mack Hanan.

The article reviews the book "Advertising: Communications for Management," by John W. Crawford.

The article reviews the book "Clinical Versus Statistical Prediction," by Paul E. Meehl.

The article reviews the book "The Language of Dynamic Psychology As Related to Motivation Research," by Joseph W. Wulfeck and Edward M. Bennett.

The article reviews the book "Big Business and the Mass Media," edited by Bernard Rubin.

The article presents a review of the book "Consumer Market Research Handbook," edited by Robert M. Worcester.

The article reviews the book "Workshop Proceedings: Vertical Coordination in Livestock Marketing."

The article reviews the book "Truth in Advertising and Other Heresies," by Walter Weir.

Reviews the book "Market Segmentation," by Johan Arndt.

This article presents reviews of several books including, "Marketing Doctoral Dissertation Abstracts, 1974-75," edited by Donald Shawver, "Grants: How to Find Out About Them and What to Do Next," by Virginia P. White and "Management and Economics Journals: A Guide to Information Sources," edited by Vasile G. Tega.

The article reviews the book "1973 Survey of Marketing Research," edited by Dik Warren Twedt.

The article reviews the book "Designing Sensible Surveys," by Donald C. Orlich.

The article reviews the book "Guide to Special Issues and Indexes of Periodicals."

The article reviews the book "Marketing: Executive and Buyer Behavior,"by John A. Howard.

The article reviews the book "Essentials of the Promotional Mix," by Harry Deane Wolfe and Dik Warren Twedt.

The article reviews the book "Incidence of Residential Telephone Service: 1970," by Dik W. Twedt.